ABOUT US

Every day you make marketing decisions, from the insignificant to the momentous. Concentrate has the tools and experience to help you gain clarity around your market. This allows you to make marketing decisions that will realise the potential of your product or service.

Since 2004 Concentrate has been helping technology-based companies accelerate their growth by successfully marketing their products.

In 2008, Concentrate partnered with PricewaterhouseCoopers to conduct Market Measures, the first sales and marketing benchmarking study of the New Zealand technology sector.

Who are we?

Owen Scott and Greg Williamson are Concentrate's directors.

	Owen has a lot of experience in the New Zealand technology industry, in technical, sales and marketing roles. A regular columnist on marketing in The Press, Owen is vice-chairman of the Canterbury Software Cluster and is on the board of the New Zealand Software Association.
	Greg’s marketing background covers the private and public sector. A former senior manager at Jade Software Corporation, he has also worked as a consultant for government and corporate public relations firms.

Concentrate also has staff with capabilities for conducting market research and analysis, as well as implementing marketing communications programmes.

Market Measures Survey

In 2008, Concentrate teamed up with PricewaterhouseCoopers to conduct a national study of how Kiwi technology companies market and sell their products. Click here to download survey results from 2008.