Since 2004 Concentrate has been helping technology companies accelerate their growth by successfully marketing their products.
Every day you make marketing decisions, from the insignificant to the momentous. Concentrate has the tools and experience to help you gain clarity around your market. This allows you to make marketing decisions that will realise the potential of your product or service.
Our approach is based on best practice and industry evidence. Concentrate has partnered with PricewaterhouseCoopers since 2008 to annually conduct Market Measures, the first sales and marketing benchmarking study of the New Zealand technology sector.
Who are we?
Owen Scott - Managing Director
I have extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. All of my career has involved helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.
A regular columnist on marketing in The Press, I am on the board of the New Zealand Software Association and the New Zealand Hi-Tech Trust (responsible for the NZ Hi-Tech Awards), and recently the Canterbury Software Cluster.
Spare time involves family, slick mountain biking, boating and completing endless home projects.
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Greg Williamson – Director
A former senior manager in various sales and marketing roles at Jade Software Corporation, I have also worked as a consultant for government and corporate public relations firms. Although most of my career has been focussed on helping tech companies commercialise their innovations, I’ve also had experience working on capital raising, lobbying and corporate sponsorship projects.
I am an independent director of Basketball New Zealand and Chairman of Agape Street Ministries Trust, an education provider in Christchurch’s eastern suburbs.
A member of the New Zealand Institute of Directors, in 2011 I completed the IOD’s Certificate in Company Direction.
When not working, I spend time with my family, involved in church activities, a bit of running and some very average surfing.
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Eve Harris – Marketing Consultant
I joined Concentrate in 2008 working as Marketing Consultant managing the day-to-day strategic marketing activities and customer relationships for a number of our clients throughout New Zealand.
After graduating from the University of Canterbury in 2004 with a Commerce degree in marketing, I completed an internship with MYOB before moving to a marketing role at Tait Electronics’ Middle East and Latin American division.
I have worked in the area of technology marketing for seven years, and I am a member of Canterbury Young Professionals and the Canterbury Software Association.
Out of work I enjoy socialising with friends and family, cooking and travelling.
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Tiffany Cain – Marketing Coordinator
In 2010 I started with Concentrate as a Marketing Coordinator where I support clients by implementing Customer Satisfaction Measurement (CSM) and Customer Insight Process (CIP) projects.
After graduating with a Bachelor of Commerce in Management in 2007 from the University of Canterbury, I joined the workforce as an analyst at MG Marketing.
I am a member of the Canterbury Software association and Canterbury Young Professionals.
In my spare time I volunteer at Ronald McDonald House South Island and play a variety of sports including netball, basketball, touch rugby and running.
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