Market Measures 2015 report

About Market Measures

Concentrate and Swaytech have teamed up to bring you the seventh annual Market Measures survey.

Market Measures is a national study that benchmarks the sales and marketing activity of New Zealand’s technology companies. The aim of this survey is to give Kiwi technology companies useful information for planning their sales and marketing strategies.

Market Measures 2015 is brought to you by Concentrate and Swaytech.

About Concentrate

Concentrate is a marketing consultancy that helps Kiwi technology companies develop strategies for finding and penetrating profitable market opportunities. Using our industry experience and a set of proven tools we deliver market clarity for technology companies – practical, actionable insights into their marketing challenges.

About Swaytech

Swaytech is a marketing and communications practice dedicated to unlocking the innovation and growth potential of B2B focused companies. We believe good marketing should support and enable your team to deliver on its sales targets and ultimately your business strategy. We offer a full range of marketing services in-house including strategy development, PR, print and web design, brand development, event management and great coffee.