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5 ways ‘The Bachelor’ teaches tech companies how to partner

Posted by Guest Blogger on
5 ways ‘The Bachelor’ teaches tech companies how to partner

[caption id="attachment_8531" align="alignright" width="530"] Image source: NewsHub[/caption] Author: Tim Howell, of Offshoot Consulting. Take any scene from popular TV series The Bachelor, and you’ll not only find insights into how interpersonal relationships can evolve, but also learn lessons for companies who are looking to partner. In either scenario, when a relationship is successful, it can help fulfil goals and dreams,...

Christchurch marketing firm wins global digital marketing award

Posted by Greg on
Christchurch marketing firm wins global digital marketing award

Concentrate wins international digital marketing award for its work with AuCom Electronics. Marketing company Concentrate has been awarded a HubSpot Impact Award, which recognises excellence in digital marketing amongst HubSpot’s 3,400 member community worldwide, for its work with Christchurch-based electronics exporter AuCom Electronics. “Digital marketing is so important for New Zealand’s technology exporters as it enables them to compete more...

[WEBINAR] Getting started with partnering

Posted by John on
[WEBINAR] Getting started with partnering

Why partnering is important, and how our webinar can help you execute it correctly. This webinar is designed to support the eBook 'Getting started with partnering' and to provide you with all the necessary information needed to find the right partner for your business, and then maximise your relationship with them. Hosted by tech marketing experts Greg Williamson (Concentrate) and Tim...

Sales enablement: 8 ideas for supercharging your sales team’s engine

Posted by Claire on
Sales enablement: 8 ideas for supercharging your sales team’s engine

Recent data from Forrester says that two-thirds of a buyer’s research is completed before reaching out to sales. Does that mean we need less sales people? That we should simply turn up the online marketing to generate the conversions? For B2B tech it is completely the wrong way to look at the issue. The ‘digitisation’ of the sales process is...

Inbound marketing driven by HubSpot helps electronics pioneer reinvigorate global marketing and sales

Posted by Greg on
Inbound marketing driven by HubSpot helps electronics pioneer reinvigorate global marketing and sales

HubSpot Impact Awards 2017 – Inbound Growth Award winner. This year Concentrate entered the HubSpot Impact Awards (Inbound Growth category), open to over 3,000 marketing agencies around the world, and… we won! The Inbound Growth Award celebrates agencies’ inbound marketing success by highlighting a client’s rapid growth with inbound marketing practices. Below you can read our winning entry.    ...

Getting the brand together

Posted by Greg on
Getting the brand together

  Why are resellers and distributors an unfashionable route to growth for tech companies? Music fans mourned the untimely demise of Joni Sledge, one of the quartet of Sledge sisters responsible for the disco anthem ‘We are family’, released in 1978. The classic tune remains popular almost 40 years later amidst all the explosion of musical styles we enjoy today....

Tech companies, beware of digital marketers

Posted by Jess on
Tech companies, beware of digital marketers

‘Digital Marketer’ is a relatively new job role that entails developing the strategy used in marketing a company's product online, utilising such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimisation. They are masters at convincing companies that content marketing is the way of the future, for good reason. After analysing data from our...

Superbowl marketing lessons for Kiwi tech marketers

Posted by Greg on
Superbowl marketing lessons for Kiwi tech marketers

The Superbowl is as much a marketing battle as it is a game of gridiron, so are there any lessons in it for Kiwi tech marketers? Every year the pinnacle of US professional sport, the Superbowl, gains traction in our rugby-loving nation. The coach of one of the teams, Dan Quinn of the Atlanta Falcons, even talked about the impressions...

The end of the world is nigh?

Posted by Claire on
The end of the world is nigh?

How to create a message-spreading networking for a tech company. Well hello 2017. What a great way to start the year; the doomsday clock has been brought forward to two and a half minutes from midnight. And why is this the case? That’s right, the inauguration of President Trump. In his first week as president, Trump has signed an executive...

Wanted: Student Marketing Assistant

Posted by Jess on
Wanted: Student Marketing Assistant

We are in need of a marketing assistant to help coordinate some of our marketing activities, such as: creating our monthly digital blog digest telemarketing for our clients managing the New Zealand HubSpot User Group (HUG) website and social media. Are you a marketing student looking to gain valuable work experience in the New Zealand technology industry? If you are...

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