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Tech companies, beware of digital marketers

Posted by Jess on
Tech companies, beware of digital marketers

‘Digital Marketer’ is a relatively new job role that entails developing the strategy used in marketing a company's product online, utilising such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimisation. They are masters at convincing companies that content marketing is the way of the future, for good reason. After analysing data from our...

Superbowl marketing lessons for Kiwi tech marketers

Posted by Greg on
Superbowl marketing lessons for Kiwi tech marketers

The Superbowl is as much a marketing battle as it is a game of gridiron, so are there any lessons in it for Kiwi tech marketers? Every year the pinnacle of US professional sport, the Superbowl, gains traction in our rugby-loving nation. The coach of one of the teams, Dan Quinn of the Atlanta Falcons, even talked about the impressions...

The end of the world is nigh?

Posted by Claire on
The end of the world is nigh?

How to create a message-spreading networking for a tech company. Well hello 2017. What a great way to start the year; the doomsday clock has been brought forward to two and a half minutes from midnight. And why is this the case? That’s right, the inauguration of President Trump. In his first week as president, Trump has signed an executive...

Wanted: Student Marketing Assistant

Posted by Jess on
Wanted: Student Marketing Assistant

We are in need of a marketing assistant to help coordinate some of our marketing activities, such as: creating our monthly digital blog digest telemarketing for our clients managing the New Zealand HubSpot User Group (HUG) website and social media. Are you a marketing student looking to gain valuable work experience in the New Zealand technology industry? If you are...

My big 2017 marketing prediction: nothing will change

Posted by Greg on
My big 2017 marketing prediction: nothing will change

Why you should be wary of those shiny new marketing toys you might want for Christmas. It’s that time of year, when us marketers like to pontificate on the future of the industry, and how whatever marketing solutions we happen to offer will be the answer to your marketing problems over the next 12 months. My bold prediction: fundamentally nothing...

10 attributes of a typical Kiwi tech company

Posted by Patrick on
10 attributes of a typical Kiwi tech company

Every year we survey New Zealand technology marketing companies on their sales and marketing behavior. Below you'll find a picture of what an average New Zealand tech company looks like. Are you above or below average? Take a look. TO DOWNLOAD THE 2016 MARKET MEASURES REPORT, CLICK HERE.

The highlights of Market Measures 2016 [WEBINAR]

Posted by Claire on
The highlights of Market Measures 2016 [WEBINAR]

Marketing Consultants Jess Lyons and Claire Ellena discuss the key findings from the 2016 Market Measures report, “Time to grow up?” The 2016 edition of the Market Measures report, “Time to grow up?”, has been released and in our webinar we discuss the three key growth levers that came out of the survey. The three growth levers are: Gain more...

Rolls Royce at Toyota prices

Posted by Elizabeth on
Rolls Royce at Toyota prices

As a recent purchaser of a not-quite-new Toyota I can’t say any time making a comparison with Rolls Royce formed part of my decision-making process.  Rather I was looking for the brand, model and price range which ticked all my boxes.  When I walked in through the doors of that car showroom I already knew what I wanted.  I also...

Are millions of Americans wrong about Trump? And why tech marketers should take note.

Posted by Greg on
Are millions of Americans wrong about Trump? And why tech marketers should take note.

If I were to go on what I see in local media, no American in their right mind would vote for Donald Trump to become President of the United States. However recent polls put Hillary Clinton’s support at around 47%, against Trump's 43%. That 43% theoretically represents over 100 million people willing to back The Donald. Are they all mad,...

Kiwi tech companies continuing to grow and invest

Posted by Patrick on
Kiwi tech companies continuing to grow and invest

The latest TIN100 report shows that the New Zealand technology sector is experiencing exceptional growth, with the top 200 NZ companies reaching almost $9 billion in revenues for the last financial year, and creating over 2400 new jobs. This has also been reflected in the 2016 Market Measures Report. For the seventh year in a row, the sector has shown itself...

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