Nintendo were the ‘Iran’ of a gaming consoles arms race being fought out by superpowers Sony (Playstation) and Microsoft (Xbox). So how did the Nintendo Wii end up becoming the fastest selling console in history? It’s a fascinating lesson in marketing strategy relevant to any Kiwi technology company. Read Owen’s latest column.
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Yiking good fun
Wednesday, August 25th, 2010
We’ve been lucky enough to have been involved with the YikeBike since it was a sparkle in the eye of inventor Grant Ryan. As well as providing a bit of marketing help, we’ve mainly had lots of fun riding around on various prototypes. Recently we had the pleasure of riding a racey red machine around the office.
Time to re-energise?
Monday, August 23rd, 2010
Next month the 5th annual Canterbury Software Summit will be taking place in Christchurch. There will be some great success stories from Dynamic Controls, Tait Radio Communications, Sonar6, TracMap, Greentree and Shape Technology. There is also a separate technical stream including presentations on the iPhone and other mobile platforms, agile development, Google and building SaaS products. Go along and listen to these inspiring speakers who know how to market their products and services effectively. Click here for more information.