Concentrate - marketing for hi-tech companies

2011 has been a year the people of Christchurch will never forget.

Business has had its challenges too, and, like the people of Canterbury, we need to reflect on what has been and move on. To do this it’s helpful to look back over what has changed in local business.

Click here to read Greg’s latest press article ‘You know you are doing business in Chch when…’

The election is over, and whether you are happy about it or not, we can all sit back and forget about it for the next three years.

Political marketing and communication is all about emotion – pushing subjects they perceive voters have strong feelings about. We are all  influenced by many  different  things including our family, friends and upbringing. What somebody perceives as important, someone else might not care about.  Political marketing is similar to consumer marketing, the only difference between the two is that one seeks sales, the other seeks votes. Just like consumer marketing, political communication involves the entire marketing process, from market research to targeting a specific sector.

Click here to read Owen’s latest Press article on the subject.

Kiwi tech exporters can get obsessed with chasing that ‘new big thing’ that everyone wants so that they can build that huge company that brings them fame and fortune.

An approach these Kiwi exporters could do is to start by targeting ‘nobodies’ instead of doing what most companies do and targeting anyone and everyone.

The trouble with focussing on ‘everybody’ is that it is usually a very competitive space and Kiwi companies are usually too small to challenge the multinationals head-on.

To succeed you need to start somewhere and a good way to do this is to enter the market by focussing on a small group of customers.

Click here to read Greg’s latest article from Export News