Concentrate - marketing for hi-tech companies

As customers we want an easy to use product or service, we shouldn’t have to work hard to use something.

It should be so simple it fits neatly into a customer’s life, and is easy to understand, assess and buy.

Not only should the product or service be simple, simplicity should also extend to the way the product is promoted to a market. This is something many technology companies struggle with.

Click here to read Greg’s latest Press article on the subject.

Being ‘different’ is a poor marketing strategy; rather it is ‘differentiating’ that brings profitable sales. The difference is subtle but fundamental.

Differentiate means “to form or mark differently from other such things.” That is, it’s a variation on a theme rather than something completely new.

So how do you differentiate, rather than simply be different? Click here to read Owen’s latest Press article and find out.

The secret to successful tech investment is not about understanding the new and exciting innovation, it is actually about understanding the market opportunity.

To be successful you need to know exactly who are you are going to sell it to and why would they would want the product, is there a need for it? Is it helping to solve a big problem for a good number of people?

Because, at the end of the day the only thing that counts is whether you can find enough people to buy the product, for more than it costs to build.

Click here to read Greg’s latest press article on the subject.