Resources

Since 2004 we’ve learnt a lot about marketing technology products. Here are some resources to help you.

Show resources by

or

Market Measures Report 2016

Market Measures

Results from the 2016 Market Measures Survey.

Click to Download
Building a world class marketing capability

eBook

A guide for Kiwi tech company owners.

Click to Download
Market Measures Report 2015

Market Measures

Results from the 2015 Market Measures Survey.

Click to Download
Hunting like a pack

eBook

How online lead generation can transform the efficiency of how you can sell your tech product.

Click to Download
Lead Generation Checklist

Tool

Your lead generation checklist.

Click to Download
7 Attributes of Tech Marketing Success

eBook

Insights into how great technology products realise their market potential.

Click to Download
Kiwis are bringing knives to a gunfight

Video

Owen discusses the key themes of the 2015 Market Measures report.

Click to Download
Three ideas for thinking up blog topics

Video

Blogging is an important tool in the marketing toolkit for technology companies.

Click to Download
The two biggest advantages we (AuCom) have gotten out of HubSpot

Video

AuCom Electronics are investing time and money into Inbound Marketing.

Click to Download
Three ways to improve your marketing

Video

Tear up that brochure that you have and instead focus on what we call the marketing fundamentals.

Click to Download
3 tips for technology companies using LinkedIn

Video

LinkedIn can be a powerful tool for businesses.

Click to Download
It’s not me, it’s you – Part 3

Video

Why your technology marketing strategic needs to consider your audience.

Click to Download
It’s not me, it’s you – Part 2

Video

Why your technology marketing strategy needs to consider your audience.

Click to Download
It’s not me, it’s you – Part 1

Video

Why your technology marketing strategy needs to consider your audience.

Click to Download
Hunting like a pack – Part 3

Video

How online lead generation can transform the efficiency of selling your tech products.

Click to Download
Hunting like a pack – Part 2

Video

How online lead generation can transform the efficiency of selling your tech products.

Click to Download
Hunting like a pack – Part 1

Video

How online lead generation can transform the efficiency of selling your tech products.

Click to Download
Tech companies: How much should you invest in Sales and Marketing?

Infographic

A breakdown of sales and marketing spend of Kiwi tech companies in 2015.

Click to Download
Indirect vs. direct lead generation tactics (NZ vs USA)

Infographic

NZ vs. USA lead generation tactics infographic.

Click to Download
Who’s buying New Zealand’s tech products?

Infographic

What countries do we export tech to?

Click to Download
Tech companies: how much should you invest in sales and marketing?

Infographic

Sales and marketing spend of Kiwi tech companies in 2014.

Click to Download
Online Lead Generation

Tool

Concentrate's presentation for the 2015 Inbound Marketing Week NZ event.

Click to Download
Market Measures Survey 2014

Market Measures

Results from the 2014 Market Measures Survey.

Click to Download
Tech Companies: What does it take to grow?

Infographic

Click to Download
Tech Companies: Who wants to buy NZ’s technology products?

Infographic

Click to Download
Tech Companies: What software drives your marketing?

Infographic

Click to Download
Tech Companies: Where could your funding come from?

Infographic

Click to Download
Tech Companies: How much should you invest in sales and marketing?

Infographic

Click to Download
The More You Know The More You Grow

White Paper

How a better market understanding can power hi-tech growth.

Click to Download
Concentrate to Dominate

White Paper

How a bit of focus can lift your business performance.

Click to Download
30 Great Ideas For Generating Leads Online

eBook

Guide to improving the way you engage with potential customers online.

Click to Download
Fix Your Foundations

eBook

How to build an effective marketing platform.

Click to Download
Burn Your Brochures

eBook

A guide to accelerating your marketing.

Click to Download
It’s Not About You

White Paper

High-growth companies have a very strong understanding of their target markets.

Click to Download
Hope Is Not A Strategy

White Paper

High-growth companies are very strong at developing market entry plans.

Click to Download
Choose Your Partner Wisely

White Paper

High-growth companies focus on the partner attributes that really matter.

Click to Download
Axe Your Ad Agency

White Paper

High-growth companies don’t use traditional marketing content to drive their promotional activities.

Click to Download
Marketing Methodology

Tool

Concentrate’s Marketing Methodology for Hi-tech companies.

Click to Download
Market Research Brief

Tool

Free market research brief for your next research project.

Click to Download
Marketing Communications Brief

Tool

Free marketing communications brief for your next marketing project.

Click to Download
Tackling the Tradeshow

Tool

Free Concentrate tool for planning an effective tradeshow.

Click to Download
Social Media Checklist

Tool

Free Concentrate checklist for thinking about your social media strategy.

Click to Download
Marketing Health Check

Tool

Concentrate’s technology marketing health check to check your marketing vitals.

Click to Download