BENCHMARKING SERVICES

See how your marketing stacks up against other tech companies.

HOW DO YOU COMPARE?

Concentrate has gathered eight years of benchmarking data about the sales and marketing approaches of Kiwi tech companies. We can compare your company’s approach against best practice and provide recommendations for improvement.

Would you like to find out what your company is doing right and what your company can improve on when it comes to sales and marketing?

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Investment

What percentage of revenue should I invest in sales and marketing?

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Intensity

What level of marketing activity should I maintain to get results?

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Insights

What marketing strategies typically align with high growth?

EIGHT YEARS OF DATA

Our benchmarking service is based on eight years of data from our Market Measures study and engagements with over 150 New Zealand technology companies.

We have eight years’ worth of data on how New Zealand technology companies take their innovations to global markets. We have analysed the unique attributes of the highest performing firms, compared Kiwi technology companies against their US counterparts and tested a variety of lead generation tactics with our customers. The result is a series of insights into what sales and marketing factors really make a difference.

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Here are some useful benchmarks

  • 41% turnover growth by Kiwi tech companies in 2015
  • 28% use a sales partner in export markets
  • 90% sell B2B
  • 5.9 months is the average lead time
  • 93% of USA tech firms say they use content marketing
  • 44% of tech startups are already exporting
  • 34% is the average sales and marketing expense
  • 39% sell to the manufacturing sector
  • 20% use HubSpot marketing automation
  • Concentrate customers achieve an average of 40 leads per month

TYPICAL BENCHMARKS CLIENTS REQUEST

Strategic:

  • Pricing strategy
  • Distribution model
  • Reseller margin
  • Average sales lead time
  • Sales and marketing spend

Tactical:

  • Lead generation tactical mix
  • Social media platform use
  • Marketing automation use
  • Content production types
  • Content production frequency