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Our top 5 Kiwi tech marketing articles from 2017

Posted by Jess on
Our top 5 Kiwi tech marketing articles from 2017

From the 43 articles Concentrate posted in 2017, these were our most read. We were interested to see that last year, three out of five of our most popular posts were dedicated to top New Zealand tech companies’ marketing and sales strategies.

Concentrate consultant, Patrick Keo, elected for Canterbury Tech 2018 committee

Posted by Jess on
Concentrate consultant, Patrick Keo, elected for Canterbury Tech 2018 committee

We are proud to announce that our Marketing Consultant (Design Lead), Patrick Keo, has been voted in as a new Canterbury Tech committee member for 2018. Canterbury Tech (formerly known as Canterbury Software Cluster) is a non-profit organisation helping Canterbury’s tech sector succeed at home and worldwide.

Newstalk ZB – Tech companies should be using more tech to drive sales

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Newstalk ZB – Tech companies should be using more tech to drive sales

“Compared to American companies, New Zealand companies are relying far too much on founders and on highly paid sales executives, and not nearly enough on all the modern online marketing and sales tools that exist.” Discussion between Newstalk ZB host Larry Williams, and Pattrick Smellie from Buisnessdesk. This transcript is taken from ‘Williams means business’ – Newstalk ZB, broadcast on 6.25pm, 24 November 2017.

iStart – Productivity bites tech sector

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iStart – Productivity bites tech sector

Kiwi technology needs to sell itself smarter to realise its full potential to become the country’s largest export industry, according to the latest Market Measures report. This article was originally published on iStart on 23 November 2017.

ChannelLife NZ – Kiwi tech needs to ‘eat more of its own dog food’ & sell smarter

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ChannelLife NZ – Kiwi tech needs to ‘eat more of its own dog food’ & sell smarter

Kiwi technology needs to start selling itself smarter – and realise its full potential – if it wants to become the nation’s largest export industry. This article was originally published on Techday ChannelLife on 23rd November 2017.

Reseller News – Why Kiwi tech needs to sell itself smarter to reach full potential

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Reseller News – Why Kiwi tech needs to sell itself smarter to reach full potential

Kiwi tech companies urged to ‘eat more of their own dog food’ when it comes to selling. This article was originally published on Reseller News on 27 November 2017.

Concentrate Job Opportunities

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Concentrate Job Opportunities

We are looking to expand our friendly and award-winning team of seven, to nine with two new exciting opportunities for recent graduates looking to pursue a career in digital marketing. These two roles being Junior Web Developer, and Content Writer/Journalist. Junior Web Developer Concentrate uses digital marketing programmes to deliver marketing leads for its tech-sector clients. We need a talented…

NZ Hi-Tech Awards 2018 – Launch event reminder

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NZ Hi-Tech Awards 2018 – Launch event reminder

The 2018 Hi-Tech Awards will open for entry in just over a month and they’re marking the occasion with special launch events for people interested in entering the Awards or nominating someone they think should enter. Hear from Jen Rutherford, the new Chair of the Hi-Tech Trust – 2018 will see a major push for diversity in the Awards and they…

Kiwi tech companies – want to lift your sales and marketing performance?

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Kiwi tech companies – want to lift your sales and marketing performance?

Three reasons for Kiwi tech companies to participate in the Market Measures 2017 study. #1 Save yourself $375 – receive the report for free! #2 Benchmark your company against Kiwi and USA tech industry. #3 Learn what it takes to grow.

How does the Kiwi hi-tech industry measure up?

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How does the Kiwi hi-tech industry measure up?

The annual Market Measures study aims to lift New Zealand hi-tech business sales and marketing efficiency. Conducted by marketing advisory firms Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from a sample of New Zealand-based technology companies on their approach to marketing and selling their products.

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