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Concentrate’s Hi-Tech Heroes series: Adherium

Posted by Greg on
Concentrate’s Hi-Tech Heroes series: Adherium

In the third instalment of our Hi-tech heroes series, Concentrate talked to Garth Sutherland, Founder & Executive Director at Adherium, winners of the Most Innovative Hardware Product category at the 2017 Hi-Tech Awards.

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Knowing the price is not enough – understanding the value is paramount

Posted by Elizabeth on
Knowing the price is not enough – understanding the value is paramount

Being able to identify the ROI from your recent marketing activity will determine how you structure and budget for next year’s campaigns. 

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Concentrate goes platinum

Posted by Greg on
Concentrate goes platinum

“It’s not quite the platinum album, but in our world of marketing technology becoming a Platinum Partner of HubSpot is pretty exciting,” says Concentrate’s managing director Owen Scott.

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Putting the wind in our tech sector sails

Posted by Patrick on
Putting the wind in our tech sector sails

While we celebrate the achievements of our boys on the water, we should also spare a wave and a woohoo for our growing and diverse ‘tech team New Zealand’.

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Concentrate’s hi-tech heroes series: RedShield

Posted by Greg on
Concentrate’s hi-tech heroes series: RedShield

In the second instalment of our Hi-tech heroes series, Concentrate talked to Andy Prow, Founder and CEO of RedShield, the company that won both the best product and best service categories at the 2017 Hi-Tech Awards.

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Selling the difference

Posted by Greg on
Selling the difference

Tech industry legend (and a former employer of mine) Sir Gil Simpson, always defined innovation as “success through difference”. That is, innovating was about taking new and novel approaches to solving a problem, but they also had to be commercially successful to count as true ‘innovations’.

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Selling tech products is a piece of cake with these digital marketing tools

Posted by Jess on
Selling tech products is a piece of cake with these digital marketing tools

Digital marketing tool recommendations to speed up selling technology products for New Zealand companies. I have cupboards full of ‘tools’ cluttering up my kitchen that I rarely use. Among these neglected apparatuses lies a dinosaur cookie cutter, a milk frother, and a hand-powered lettuce shredder I was guilt-tripped into buying at a Tupperware party. Every time I go to bake…

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GETTING THE MOST OUT OF YOUR HUBSPOT INVESTMENT

Posted by Claire on
GETTING THE MOST OUT OF YOUR HUBSPOT INVESTMENT

Concentrate has been a HubSpot partner since 2013, and worked with lots of great Kiwi tech firms on their marketing automation journey, even picking up an award on the way. Here’s a few insights from this experience. Top 5 tips You’ve bought HubSpot; now what? HubSpot is a leading Marketing Automation software globally, competing with other providers such as Marketo,…

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Six key lead gen metrics for Kiwi technology companies

Posted by Owen on
Six key lead gen metrics for Kiwi technology companies

While SaaS companies are the best at tracking their lead generation metrics, every tech company should be measuring the effect of marketing on sales It’s a battle. New Zealand software or electronics companies trying to sell products into offshore markets, where sales costs are too high and it’s expensive to recruit effective sales people, cold calling is not really working,…

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Concentrate’s hi-tech heroes series: Pushpay

Posted by Greg on
Concentrate’s hi-tech heroes series: Pushpay

Having the courage to focus on a market sector and use innovative digital tactics to generate sales leads is core to the success of Pushpay, winner of the supreme award at the 2017 New Zealand Hi-Tech Awards, as well as Innovative Company of the Year. Concentrate talked with co-founder and CEO Chris Heaslip about their marketing journey so far.

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