Blog

Show posts by

or

Search posts for

Concentrate’s hi-tech heroes series: RedShield

Posted by Greg on
Concentrate’s hi-tech heroes series: RedShield

INTO THE CYBER-WAR FRAY [caption id="attachment_8822" align="alignright" width="480"] Andy Prow, founder and CEO of RedShield.[/caption] In the second instalment of our Hi-tech heroes series, Concentrate talked to Andy Prow, Founder and CEO of RedShield, the company that won both the best product and best service categories at the 2017 Hi-Tech Awards. If you were choosing a global market niche to...

Selling the difference

Posted by Greg on
Selling the difference

Tech industry legend (and a former employer of mine) Sir Gil Simpson, always defined innovation as "success through difference". That is, innovating was about taking new and novel approaches to solving a problem, but they also had to be commercially successful to count as true 'innovations'. I was reminded of Sir Gil's maxim when reading this interesting piece in Idealog Magazine about New...

Selling tech products is a piece of cake with these digital marketing tools

Posted by Jess on
Selling tech products is a piece of cake with these digital marketing tools

Digital marketing tool recommendations to speed up selling technology products for New Zealand companies. I have cupboards full of ‘tools’ cluttering up my kitchen that I rarely use. Among these neglected apparatuses lies a dinosaur cookie cutter, a milk frother, and a hand-powered lettuce shredder I was guilt-tripped into buying at a Tupperware party. Every time I go to bake...

GETTING THE MOST OUT OF YOUR HUBSPOT INVESTMENT

Posted by Claire on
GETTING THE MOST OUT OF YOUR HUBSPOT INVESTMENT

Concentrate has been a HubSpot partner since 2013, and worked with lots of great Kiwi tech firms on their marketing automation journey, even picking up an award on the way. Here’s a few insights from this experience. Top 5 tips You’ve bought HubSpot; now what? HubSpot is a leading Marketing Automation software globally, competing with other providers such as Marketo,...

Six key lead gen metrics for Kiwi technology companies

Posted by Owen on
Six key lead gen metrics for Kiwi technology companies

While SaaS companies are the best at tracking their lead generation metrics, every tech company should be measuring the effect of marketing on sales It’s a battle. New Zealand software or electronics companies trying to sell products into offshore markets, where sales costs are too high and it’s expensive to recruit effective sales people, cold calling is not really working,...

Concentrate’s hi-tech heroes series: Pushpay

Posted by Greg on
Concentrate’s hi-tech heroes series: Pushpay

Keeping the faith Having the courage to focus on a market sector and use innovative digital tactics to generate sales leads is core to the success of Pushpay, winner of the supreme award at the 2017 New Zealand Hi-Tech Awards, as well as Innovative Company of the Year. Concentrate talked with co-founder and CEO Chris Heaslip about their marketing journey...

Five questions to ask your marketing team (or agency)

Posted by Greg on
Five questions to ask your marketing team (or agency)

HubSpot’s annual global marketing survey offers some interesting insights that should challenge the priorities of any marketer, tech-focussed or otherwise. After gathering data from 6399 people involved in sales and marketing across 141 countries, HubSpot’s annual State of Inbound report provides a good insight into what’s happening in the marketing world, especially when it comes to inbound marketing. While the...

Award winning ideas for improving your marketing

Posted by Patrick on
Award winning ideas for improving your marketing

Last month Concentrate was awarded a HubSpot Agency Partner Client Impact Award, in the Inbound Growth Story category. The Inbound Growth Award celebrates agencies’ inbound marketing success by highlighting a client’s rapid growth with inbound marketing practices. The HubSpot Agency Partner Client Impact Awards are a representation of the best inbound work across five major categories. All 3,400 Certified HubSpot...

An evolving lead-generation toolkit

Posted by Achan on
An evolving lead-generation toolkit

Lead-generation programs for B2B technology companies are getting a boost due to the proliferation of SaaS based marketing technologies today. However, the sheer number of tools out there promising the world, is making it harder still for growing companies to choose one or a bunch of marketing technology (‘martech’) tools to scale up their lead generation. We’ve been watching this...

5 ways ‘The Bachelor’ teaches tech companies how to partner

Posted by Guest Blogger on
5 ways ‘The Bachelor’ teaches tech companies how to partner

[caption id="attachment_8531" align="alignright" width="530"] Image source: NewsHub[/caption] Author: Tim Howell, of Offshoot Consulting. Take any scene from popular TV series The Bachelor, and you’ll not only find insights into how interpersonal relationships can evolve, but also learn lessons for companies who are looking to partner. In either scenario, when a relationship is successful, it can help fulfil goals and dreams,...

Page 1 of 5012345...102030...Last »