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[video] The feasibility of your business idea

Posted by Kirsty on
[video] The feasibility of your business idea

There’s nothing like blue sky thinking. It’s where every tech business starts – with that light bulb moment, and the spark of invention. But what’s not to say that your idea is less blue sky, and more ‘pie in the sky’? What you need to know is: will it turn a profit?

[Video] A more efficient way of generating new leads

Posted by Achan on
[Video] A more efficient way of generating new leads

40% of Kiwi tech companies identify Sales Efficiency as their No.1 obstacle to faster growth* and a third of them use no sales enablement technologies at all. Yet, we have a lead-to-customer conversion rate of 38%. This when the global benchmark for B2B technology sales is closes to 10%*. Imagine the business growth we could unshackle if we could make lead…

Pouring some fertiliser on our tech tall poppies

Posted by Greg on
Pouring some fertiliser on our tech tall poppies

The geeks went glamorous last Friday night, as the hi-tech sector gathered to celebrate the industry’s heroes in the 24th annual version of the awards. 800 people enjoyed a stunning array of companies and individuals who are having an impact on the world with their innovations. In many ways such celebration is not a naturally Kiwi approach, but the Hi-Tech Trust have done a great job at creating an event that pours some fertiliser, rather than weed killer, on these technology tall poppies.

5 ways to become GDPR compliant

Posted by Elizabeth on
5 ways to become GDPR compliant

What does GDPR mean for Kiwi tech exporters? Working in a B2B environment, based on the other side of the planet, how will it change what we do and the way we capture and store our clients’ data? Like all regulations, they are there for the greater good and offer standards to which we should all aspire, and unlike the previous guidelines these regulations are binding.

Exciting Christchurch Techweek events (especially our one)

Posted by Patrick on
Exciting Christchurch Techweek events (especially our one)

There’s over 500 events happening across New Zealand from 19 – 27 May 2018 to celebrate and educate Kiwi tech professionals and enthusiasts. Here’s a couple we recommend attending if you are in Christchurch that week.

What is Account Based Marketing?

Posted by Claire on
What is Account Based Marketing?

Where you are targeting a relatively small number of prospective customers with a relatively large offer, Account Based Marketing (ABM) is an effective strategy. So what is account based marketing and how can it help your B2B tech company connect with the right people?

Don’t let great content go to waste – repurpose it

Posted by Kirsty on
Don’t let great content go to waste – repurpose it

Effective content marketers know how to ‘sweat’ their material for maximum lead generation benefit. If you’ve worked hard to create content that turned out to be engaging, informative, and ultimately successful, don’t let it go to waste. There’s always more you can do with it, and all it takes is a bit of creative thinking.

Increase your organic traffic – three levels of SEO for blogging

Posted by Jess on
Increase your organic traffic – three levels of SEO for blogging

Does your website leave a trail of breadcrumbs for potential customers to follow? Or is it hidden amongst a forest of competition on the 12th page of Google search results? Optimising your website for search engines is extremely important for attracting relevant website visitors and converting them into leads. Whatever level you’re at, paying attention to detail and being genuine is rewarded by Google.

Why more tech businesses are choosing content marketing over traditional methods

Posted by Kirsty on
Why more tech businesses are choosing content marketing over traditional methods

Why has content marketing become a more effective and popular choice than traditional marketing methods such as print, radio and television? Because Google’s the first place that people look when they’re searching for, or researching, products and services. This is especially true for technology-based businesses, for everything from a simple SAAS product through to a complex enterprise software of specialised industrial electronics product.

[VIDEO] 3 key ways to improve sales for tech companies in 2018

Posted by Owen on
[VIDEO] 3 key ways to improve sales for tech companies in 2018

To grow your business in 2018 sales and marketing need to work together to ensure your sales teams have a better supply of qualified leads and your sales teams are more efficient in their selling. In this video Owen Scott, Managing Director of Concentrate, discusses three key ways to improve sales for tech companies in 2018.

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