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Concentrate consultant, Patrick Keo, elected for Canterbury Tech 2018 committee

Posted by Jess on
Concentrate consultant, Patrick Keo, elected for Canterbury Tech 2018 committee

We are proud to announce that our Marketing Consultant (Design Lead), Patrick Keo, has been voted in as a new Canterbury Tech committee member for 2018. Canterbury Tech (formerly known as Canterbury Software Cluster) is a non-profit organisation helping Canterbury’s tech sector succeed at home and worldwide.

Tracking the tech sector’s ups and downs in 2017

Posted by Owen on
Tracking the tech sector’s ups and downs in 2017

Over the past eight years Market Measures has built a strong body of knowledge, confirmed some assumptions, and disproved others. The ongoing mission of Market Measures is monitor what is going up and down, and to answer the question – how can the tech sector grow bigger, faster?

Newstalk ZB – Tech companies should be using more tech to drive sales

Posted by Jess on
Newstalk ZB – Tech companies should be using more tech to drive sales

“Compared to American companies, New Zealand companies are relying far too much on founders and on highly paid sales executives, and not nearly enough on all the modern online marketing and sales tools that exist.” Discussion between Newstalk ZB host Larry Williams, and Pattrick Smellie from Buisnessdesk. This transcript is taken from ‘Williams means business’ – Newstalk ZB, broadcast on 6.25pm, 24 November 2017.

iStart – Productivity bites tech sector

Posted by Jess on
iStart – Productivity bites tech sector

Kiwi technology needs to sell itself smarter to realise its full potential to become the country’s largest export industry, according to the latest Market Measures report. This article was originally published on iStart on 23 November 2017.

ChannelLife NZ – Kiwi tech needs to ‘eat more of its own dog food’ & sell smarter

Posted by Jess on
ChannelLife NZ – Kiwi tech needs to ‘eat more of its own dog food’ & sell smarter

Kiwi technology needs to start selling itself smarter – and realise its full potential – if it wants to become the nation’s largest export industry. This article was originally published on Techday ChannelLife on 23rd November 2017.

Reseller News – Why Kiwi tech needs to sell itself smarter to reach full potential

Posted by Jess on
Reseller News – Why Kiwi tech needs to sell itself smarter to reach full potential

Kiwi tech companies urged to ‘eat more of their own dog food’ when it comes to selling. This article was originally published on Reseller News on 27 November 2017.

Why sales productivity is a key obstacle to growth for Kiwi tech companies

Posted by Greg on
Why sales productivity is a key obstacle to growth for Kiwi tech companies

A focus on eliminating waste could help the sales and marketing of tech companies, and something that Kiwi companies are struggling with according to the Market Measures 2017 survey. Kiwi technology needs to sell itself smarter to realise its full potential to become the country’s largest export industry, according to the report.

Concentrate Job Opportunities

Posted by Jess on
Concentrate Job Opportunities

We are looking to expand our friendly and award-winning team of seven, to nine with two new exciting opportunities for recent graduates looking to pursue a career in digital marketing. These two roles being Junior Web Developer, and Content Writer/Journalist. Junior Web Developer Concentrate uses digital marketing programmes to deliver marketing leads for its tech-sector clients. We need a talented…

NZ Hi-Tech Awards 2018 – Launch event reminder

Posted by Jess on
NZ Hi-Tech Awards 2018 – Launch event reminder

The 2018 Hi-Tech Awards will open for entry in just over a month and they’re marking the occasion with special launch events for people interested in entering the Awards or nominating someone they think should enter. Hear from Jen Rutherford, the new Chair of the Hi-Tech Trust – 2018 will see a major push for diversity in the Awards and they…

Smarketing, the ultimate coalition

Posted by Elizabeth on
Smarketing, the ultimate coalition

Companies where the sales and marketing teams regularly meet, agree goals for completion within specific timeframes and, once agreed sign up to deliverables on each side of the relationship will not fail to improve their annual growth. The relatively cringe-worthy name given to this aligned sales and marketing focus is ‘smarketing.’

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