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Why more tech businesses are choosing content marketing over traditional methods

Posted by Kirsty on
Why more tech businesses are choosing content marketing over traditional methods

Why has content marketing become a more effective and popular choice than traditional marketing methods such as print, radio and television? Because Google’s the first place that people look when they’re searching for, or researching, products and services. This is especially true for technology-based businesses, for everything from a simple SAAS product through to a complex enterprise software of specialised industrial electronics product.

[VIDEO] 3 key ways to improve sales for tech companies in 2018

Posted by Owen on
[VIDEO] 3 key ways to improve sales for tech companies in 2018

To grow your business in 2018 sales and marketing need to work together to ensure your sales teams have a better supply of qualified leads and your sales teams are more efficient in their selling. In this video Owen Scott, Managing Director of Concentrate, discusses three key ways to improve sales for tech companies in 2018.

Worried you’re wasting money on HubSpot?

Posted by Greg on
Worried you’re wasting money on HubSpot?

A common question we get from business owners with HubSpot is ‘how can I get more out of this investment’? A common question we get from business owners with HubSpot is ‘how can I get more out of this investment’? And it is a significant investment for any SME – in terms of time and effort, and of licensing costs.

HubSpot User Group meet up – Christchurch

Posted by Jess on
HubSpot User Group meet up – Christchurch

50% of Kiwi tech companies now use a marketing automation tool, according to the 2017 Market Measures report. And over half of those use HubSpot. To help each other drive inbound marketing success in this growing community, a new New Zealand HubSpot User Group especially for hi-tech companies has been established – TechCity HUG. Through a mix of online and in-person gatherings, we share best practice and case studies on implementing the HubSpot Growth Stack.

6 steps for running your most successful trade show

Posted by Elizabeth on
6 steps for running your most successful trade show

For most of us the necessary evil which is the industry trade show looms large in our calendar of marketing activity and even larger in our annual marketing budget. For the typical Kiwi tech company around 40% of all sales and marketing spend is spread across two marketing tactics – industry events and website development. So how do you ensure you are presented at the right event and more importantly, make the most of your investment in those events?

Get your foot in the door early with content marketing

Posted by Patrick on
Get your foot in the door early with content marketing

A recent study, published by the RAIN Group Center for Sales Research finds that buyers prefer to hear from vendors earlier rather than later in the buying process. An interesting result from this research is that 71% of respondents said that they want to hear from companies at an early stage – “When I’m looking for new ideas and possibilities to drive stronger results to improve my business.”

SEO and the importance of an effective domain name

Posted by Guest Blogger on
SEO and the importance of an effective domain name

Choosing a domain name isn’t always as simple as it sounds. There are a number of things that you must take into account to ensure your website is branded well, achieves good SEO, and you don’t run into trouble infringing someone else’s intellectual property. The trick is to get the basics right. For example, keep your domain name short, easy to type, and memorable.

Around the world, video is king

Posted by Kirsty on
Around the world, video is king

So, where in the world is content most popular? Which countries prefer video, and which are using Facebook the most? Last year, HubSpot conducted a consumer trends survey to find out what’s popular and where. The most obvious major trend was that video is king when it comes to content these days. This was true of last year’s report too, with over 54% of the audience survey indicating their preference for it.

Is that newsletter subscription really a lead?

Posted by Achan on
Is that newsletter subscription really a lead?

All of Concentrate’s clients using HubSpot keenly observe the quantity and quality of leads coming in through the system. So keenly, that a few have pointed out recently that since HubSpot classifies any form conversion on the website a ‘Lead’ in the contact lifecycle stages, someone only completing a newsletter subscription form is classified as a lead in the system, when they are, by the organisation’s business rules – only a subscriber. If you would like to manage this process better, there are several ways to address it.

How can tech companies put a rocket up their sales in 2018?

Posted by Greg on
How can tech companies put a rocket up their sales in 2018?

Rocket Lab may now be a US company, but that’s simply a reflection of how successful Beck and his team have been at attracting incredible commercial support for their technologically breath-taking venture. You don’t have the likes of Khosla Ventures and Lockheed Martin investing otherwise. How can the regular Kiwi tech company put their sales into the stratosphere this year?

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