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Rather than blame sales people for not delivering, we need to examine how they are supported, and whether they are fed diesel or jet fuel in terms of their sales leads.

Can you actually help market your business with Twitter in only 140 characters? With the right focus the answer is yes.

Accept that your product is probably good enough, break out the bikinis and focus more on what else you need to attract and delight customers.

Have a think about what benefits your customers are getting from using your product or service. Because at the end of the day, people will buy your product not for what it is, but for what it does for