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    Questions will help squeeze value from marketing apps

    Questions will help squeeze value from marketing apps

    There’s an ‘‘app’’ (software application) for everything, it seems.

    Three ways to improve your marketing [video]

    Three ways to improve your marketing [video]

    If you are a technology company wanting to increase your sales, tear up your brochure and instead focus on these marketing fundamentals.

    How do New Zealand's hi-tech firms stack up?

    How do New Zealand's hi-tech firms stack up?

    The annual Market Measures study that benchmarks the sales and marketing activities of New Zealand’s hi-tech companies opens for the seventh time today.

    Lessons in Whittaker's tasty marketing

    Lessons in Whittaker's tasty marketing

    Lessons in Whittaker's tasty marketing

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    The metrics that matter

    Last year the Angel Association celebrated a decade of angel investing in New Zealand. And it was terrific to have that line up with some impressive success for angel backed companies with PowerbyProxi selling to Apple, Publons selling to Clarivate and ImeasureU selling to Oxford Metrics. Last year was also record year for ‘dollars into deals’ with a 26% increase on the previous year’s investment at $86m. They held their 11th Annual NZ Angel..

    An evolving lead generation toolkit

    Finding your way through the increasing complexity of marketing technology Updated: 5th December, 2018 Marketing technology (martech) is now the largest area of investment for lead generation, as reported in the latest Gartner CMO spend survey 2018-2019. Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness of the lead-gen machine.

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