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    Questions will help squeeze value from marketing apps

    Questions will help squeeze value from marketing apps

    There’s an ‘‘app’’ (software application) for everything, it seems.

    Three ways to improve your marketing [video]

    Three ways to improve your marketing [video]

    If you are a technology company wanting to increase your sales, tear up your brochure and instead focus on these marketing fundamentals.

    How do New Zealand's hi-tech firms stack up?

    How do New Zealand's hi-tech firms stack up?

    The annual Market Measures study that benchmarks the sales and marketing activities of New Zealand’s hi-tech companies opens for the seventh time today.

    Lessons in Whittaker's tasty marketing

    Lessons in Whittaker's tasty marketing

    Lessons in Whittaker's tasty marketing

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    How can your tech company generate more leads in 2019?

      The data shows your marketing team is probably not delivering enough Leads are potential customers – that’s the simplest way to describe them. They’re people who’ve shown an interest in what you’re selling, whether it’s via Facebook, email, attending an event etc. And there are any number of ways that leads can be generated, especially in this digital age. Lead ‘poverty’ for tech firms When it comes to sales and marketing, it’s the job of the..

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