![[VIDEO] Why your tech company should hire a BDR](https://www.concentrate.co.nz/hs-fs/hubfs/Concentrate%20sales%20science%20video%20%285%29.png?width=150&name=Concentrate%20sales%20science%20video%20%285%29.png)
In this interview, Matt outlines the process that Sales Science uses when they're evaluating prospects, including writing sample emails, and practicing cold calling. Once the BDR is in place, Owen then outlines their key role - generating leads for the sales team.
Christchurch tech marketing agency wins HubSpot Impact Awards for work with two NZ innovators.
![[VIDEO] Scaling sales – moving away from the founder](https://www.concentrate.co.nz/hs-fs/hubfs/Concentrate%20sales%20science%20video%20%283%29.png?width=150&name=Concentrate%20sales%20science%20video%20%283%29.png)
In a series of video interviews, Owen Scott, Concentrate’s Managing Director, talks with Matt Aird, the CEO of Sales Science. Matt and the Sales Science team help B2B companies get more meetings with their ideal prospects, using sophisticated outbound sales programmes that combine the best people,…
For many Kiwi tech businesses, the sales and networking opportunities afforded by trade shows in offshore markets are invaluable; it forms their main source of lead generation.
A practical how-to for creating sustained lead generation
PTminder wanted to increase the momentum of its flywheel by improving the process of gathering customer endorsement. Concentrate developed a creative approach using the HubSpot platform to achieve a 90% decrease in publication time and a 93% increase in customer advocacy.
