![[VIDEO] Why your tech company should hire a BDR](https://www.concentrate.co.nz/hs-fs/hubfs/Concentrate%20sales%20science%20video%20%285%29.png?width=150&name=Concentrate%20sales%20science%20video%20%285%29.png)
In this interview, Matt outlines the process that Sales Science uses when they're evaluating prospects, including writing sample emails, and practicing cold calling. Once the BDR is in place, Owen then outlines their key role - generating leads for the sales team.