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Is there still a place for offline lead generation tactics in 2020? According to the Market Measures survey, Kiwi tech companies are still investing in offline tactics to generate leads, especially from events.

Heading to Sydney for 3 days to attend the 2019 HubSpot Partner Day was never going to be a chore.  We were looking forward to catching up with our HubSpot representative (Channel Account Manager and Channel Consultant), meeting other partners from Australia and New Zealand and getting a better…

What does GDPR mean for Kiwi tech exporters? Working in a B2B environment, based on the other side of the planet, how will it change what we do and the way we capture and store our clients’ data? Lik

For most of us the necessary evil which is the industry trade show looms large in our calendar of marketing activity and even larger in our annual marketing budget. For the typical Kiwi tech company a

Companies where the sales and marketing teams regularly meet, agree goals for completion within specific timeframes and, once agreed sign up to deliverables on each side of the relationship will not f

Being able to identify the ROI from your recent marketing activity will determine how you structure and budget for next year’s campaigns.

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A marketing report that’s not dangerous to your health