The Market Measures 2016 report recently featured in an article by Computerworld.

The organisers of a survey of 300 New Zealand-based technology companies says it shows a lack of focus on sales efficiency that will prevent most of them from growing substantially.

Sixty percent of the companies in the survey were over 10 years old, 35 percent had annual revenues of less than $1 million and only two percent generated more than $50 million in turnover.

“New Zealand’s hi-tech industry will continue to be a few large companies and a long tail of small businesses, unless there is a much greater focus on sales efficiency,” says the Market Measures report...

To read the full article click here.

To download the Market Measures 2016 report click here.


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