1 min read
June 22, 2011

It is said that good kickers make the difference in a game of rugby, and having a team full of them could win the All Blacks this year’s Rugby World Cup. Of course, the reality is much different; we’ll have to be good at everything, not just the kicking.

Technology exporting is the same. We’d like to think that the quality of our innovations is enough to succeed, but it’s the things like selling that really make the difference.

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