According to the 2014 Market Measures report, Kiwi hi-tech companies are spending, on average, over 25% of their turnover on sales and marketing. Early growth companies are ahead by investing 31.1% into sales and marketing, however they are closely followed by start-ups at 29.7%.

Check out this infographic on sales and marketing spend of Kiwi tech companies from the 2014 Market Measures report. To see how sales and marketing spend contributes to business growth, download the full report by clicking here.

Market Measures 2014 infographic #1

 

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