Superbowl marketing lessons for Kiwi tech marketers
The end of the world is nigh?
According to social media experts Radium One, the All Blacks have the strongest ‘social score’ of any rugby playing nations.
Ask any marketer what one of their biggest peeves is and they will tell you that it’s the common misconception that marketing IS advertising.
Jargon and hyperbole are often seen as hallmarks of the technology industry, but it has nothing on your typical advertising agency.
Small money, big audience advertising
Flying tomatoes and advertising
The Susan Boyle School of marketing
Going Yellow
Is Marketing Broken?
