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For most of us the necessary evil which is the industry trade show looms large in our calendar of marketing activity and even larger in our annual marketing budget. For the typical Kiwi tech company a
From the 43 articles Concentrate posted in 2017, these were our most read. We were interested to see that last year, three out of five of our most popular posts were dedicated to top New Zealand tech
"Compared to American companies, New Zealand companies are relying far too much on founders and on highly paid sales executives, and not nearly enough on all the modern online marketing and sales tool
Kiwi technology needs to sell itself smarter to realise its full potential to become the country’s largest export industry, according to the latest Market Measures report. This article was originally
Kiwi technology needs to start selling itself smarter – and realise its full potential - if it wants to become the nation’s largest export industry. This article was originally published on Techday C
Kiwi tech companies urged to ‘eat more of their own dog food’ when it comes to selling. This article was originally published on Reseller News on 27 November 2017.
Time for the Kiwi hi-tech industry to grow up?
Although Kiwi tech firms are selling all over the world, they are just not executing their digital marketing techniques in the same way as the US.
According to the latest Market Measures survey, New Zealand is far behind the US when it comes to technology exporters.