6 steps for running your most successful trade show

6 steps for running your most successful trade show

For most of us the necessary evil which is the industry trade show looms large in our calendar of marketing activity and even larger in our annual marketing budget. For the typical Kiwi tech company a

Our top 5 Kiwi tech marketing articles from 2017

Our top 5 Kiwi tech marketing articles from 2017

From the 43 articles Concentrate posted in 2017, these were our most read. We were interested to see that last year, three out of five of our most popular posts were dedicated to top New Zealand tech

Newstalk ZB - Tech companies should be using more tech to drive sales

Newstalk ZB - Tech companies should be using more tech to drive sales

"Compared to American companies, New Zealand companies are relying far too much on founders and on highly paid sales executives, and not nearly enough on all the modern online marketing and sales tool

iStart - Productivity bites tech sector

iStart - Productivity bites tech sector

Kiwi technology needs to sell itself smarter to realise its full potential to become the country’s largest export industry, according to the latest Market Measures report. This article was originally

ChannelLife NZ - Kiwi tech needs to 'eat more of its own dog food' & sell smarter

ChannelLife NZ - Kiwi tech needs to 'eat more of its own dog food' & sell smarter

Kiwi technology needs to start selling itself smarter – and realise its full potential - if it wants to become the nation’s largest export industry. This article was originally published on Techday C

Reseller News - Why Kiwi tech needs to sell itself smarter to reach full potential

Reseller News - Why Kiwi tech needs to sell itself smarter to reach full potential

Kiwi tech companies urged to ‘eat more of their own dog food’ when it comes to selling. This article was originally published on Reseller News on 27 November 2017.

Time for the Kiwi hi-tech industry to grow up?

Time for the Kiwi hi-tech industry to grow up?

Time for the Kiwi hi-tech industry to grow up?

Digital marketing for NZ tech companies

Digital marketing for NZ tech companies

Although Kiwi tech firms are selling all over the world, they are just not executing their digital marketing techniques in the same way as the US.

Kiwi tech firms undergunned in digital marketing battle

Kiwi tech firms undergunned in digital marketing battle

According to the latest Market Measures survey, New Zealand is far behind the US when it comes to technology exporters.

Social media yet to conquer all

Social media yet to conquer all

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