For a B2B tech business, a website is the central hub for B2B lead generation. It's how you help prospective customers with their buying process and introduce your solutions, your brand and your team to potential customers.
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In tech businesses too often there's a disconnect between marketing and sales. In this blog, we explore 7 ways to achieve sales and marketing alignment.
Looking to up your lead gen game? We've put together 25 of our favourite lead generation tactics that will help you attract and convert more leads.
Most Kiwi tech companies use a CRM to manage their sales activity, with HubSpot the most common choice. What is a CRM, what are the benefits and why is HubSpot leading the pack for local tech businesses?
We’ve created a December to-do breakdown to ensure your sales focus ticks all the good boxes this Christmas – and keeps you off the naughty sales list!
There is no shortage of brilliant innovations across the tech sector. The challenge for many of these businesses is how to sell these products and services profitably, and at scale. Becoming as efficient as possible in your selling is key.
Learn how LinkedIn can be used effectively as a sales tool and how it works for B2B lead generation.
The Covid-19 era has seen a rapid shift in the way all organisations work. Only essential services have been allowed to continue as usual under the Level 4 lockdown, many have relocated to home offices, and some have had to close.
Many New Zealand B2B tech companies experience long, drawn-out sales cycles. In order to improve sales efficiency and increase sales, B2B tech companies should consider clever sales tools and a revamped recruitment process.