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PTminder wanted to increase the momentum of its flywheel by improving the process of gathering customer endorsement. Concentrate developed a creative approach using the HubSpot platform to achieve a 90% decrease in publication time and a 93% increase in customer advocacy.
Lead generation is a combined effort of all the stakeholders in marketing teams. One way of lead generation might perform well, while others are not as successful. Essentially, all techniques of lead generation contribute to perform together. This blog looks at the top ten B2B lead generation tips…
Marketing can too be driven by fashion, rushing to shiny new promotional channels like Twitter, forgetting some of the good old standards like email.
