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    Don’t throw out that trusty email list

    Don’t throw out that trusty email list

    Marketing can too be driven by fashion, rushing to shiny new promotional channels like Twitter, forgetting some of the good old standards like email.

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    Changing your tech marketing game

     

    How can your tech company generate more leads in 2019?

      The data shows your marketing team is probably not delivering enough Leads are potential customers – that’s the simplest way to describe them. They’re people who’ve shown an interest in what you’re selling, whether it’s via Facebook, email, attending an event etc. And there are any number of ways that leads can be generated, especially in this digital age. Lead ‘poverty’ for tech firms When it comes to sales and marketing, it’s the job of the..

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