Out of this world tech exporting

Out of this world tech exporting

Out of this world tech exporting

Internet gives NZ's hi-tech heroes a global launchpad

Internet gives NZ's hi-tech heroes a global launchpad

Today, online technology can be employed to find, reach and nurture customers in all sorts of geographic and industry markets.

Infographic #2: Who's buying New Zealand's tech products?

Infographic #2: Who's buying New Zealand's tech products?

According to the 2014 Market Measures report, 77% of Kiwi tech companies are exporting.

Lone Wolf mind-set leaves New Zealand technology companies behind

Lone Wolf mind-set leaves New Zealand technology companies behind

Kiwi tech exporters are a long way behind their US counterparts in some key areas of marketing and selling their products.

Export markets need warming up

Export markets need warming up

Sometimes I think the prize for lonely jobs could go to the average sales person for a Kiwi exporter, especially in sectors like hi-tech.

Infographic: Who’s buying New Zealand’s tech products?

Infographic: Who’s buying New Zealand’s tech products?

Infographic: Who’s buying New Zealand’s tech products?

Winning export strategies rely on intelligence

Winning export strategies rely on intelligence

The Press, September 2013 In all the controversy over intelligence gathering by the Government Security Communications Bureau (GCSB), our ‘spy’ agencies come out more ‘Maxwell Smart’ than re

Get key insights into marketing your products internationally

Get key insights into marketing your products internationally

Innovation hard game to master

Innovation hard game to master

Market Measures growth insight #2 - Hope is not a strategy

Market Measures growth insight #2 - Hope is not a strategy

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