Why Kiwi Tech Companies Need to Boost their Sales Team

Why Kiwi Tech Companies Need to Boost their Sales Team

Many New Zealand B2B tech companies experience long, drawn-out sales cycles. In order to improve sales efficiency and increase sales, B2B tech companies should consider clever sales tools and a revamped recruitment process.

Concentrate now officially a Google partner

Concentrate now officially a Google partner

Concentrate are excited to be recognised as a Google partner after several years of learning the ropes in the Google Ads suite. Becoming a partner means that Google recognises us as qualified to support clients to utilise the suite of Google Ad tools to enhance their online presence.

Use these SEO performance tips to win the SERP race to the top

Use these SEO performance tips to win the SERP race to the top

The biggest problem tech B2B companies face when it comes to their online marketing is getting found. Often or not, their pages get pushed to back of a dusty old bookshelf in the vast online Google library of results. Producing high quality content for an audience goes hand in hand with a…

Why is Concentrate a HubSpot fan?

Why is Concentrate a HubSpot fan?

Three reasons why HubSpot Platinum Partner, Concentrate, love using HubSpot and inbound marketing to help their Kiwi tech company clients grow.

Content marketing for tech businesses: a key driver for making selling more efficient

Content marketing for tech businesses: a key driver for making selling more efficient

Quality written and visual content not only generates leads, but will help to increase sales.

Changing your tech marketing game

Changing your tech marketing game

How can Kiwi tech companies hit their lead generation out of the park? Focus on these four key digital marketing analytics.

How can your tech company generate more leads in 2019?

How can your tech company generate more leads in 2019?

When it comes to sales and marketing, it’s the job of the marketing team to generate leads, nurture them, and deliver them as qualified leads to the sales team. According to our 2018 Market Measures survey, this is where some Kiwi tech firms are falling down, in relation to their U.S. counterparts.

An evolving lead generation toolkit

An evolving lead generation toolkit

An evolving lead-generation toolkit- Navigating the Mar-Tech roadmap. Marketing technology (martech) is now the largest area of investment for lead generation Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness…

How much should Kiwi tech firms invest in sales and marketing?

How much should Kiwi tech firms invest in sales and marketing?

You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.

Channellife - Nine tips for tech companies to maximise growth

Channellife - Nine tips for tech companies to maximise growth

The 2018 Market Measures survey, a joint initiative of Concentrate and Swaytech, has found that Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.

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