Content marketing for tech businesses: a key driver for making selling more efficient

Content marketing for tech businesses: a key driver for making selling more efficient

Quality written and visual content not only generates leads, but will help to increase sales.

Changing your tech marketing game

Changing your tech marketing game

How can Kiwi tech companies hit their lead generation out of the park? Focus on these four key digital marketing analytics.

How can your tech company generate more leads in 2019?

How can your tech company generate more leads in 2019?

When it comes to sales and marketing, it’s the job of the marketing team to generate leads, nurture them, and deliver them as qualified leads to the sales team. According to our 2018 Market Measures survey, this is where some Kiwi tech firms are falling down, in relation to their U.S. counterparts.

An evolving lead generation toolkit

An evolving lead generation toolkit

An evolving lead-generation toolkit- Navigating the Mar-Tech roadmap. Marketing technology (martech) is now the largest area of investment for lead generation Nearly one-third of marketing budgets are now allocated to technology whose sole aim should be to increase the efficiency and effectiveness…

How much should Kiwi tech firms invest in sales and marketing?

How much should Kiwi tech firms invest in sales and marketing?

You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.

Channellife - Nine tips for tech companies to maximise growth

Channellife - Nine tips for tech companies to maximise growth

The 2018 Market Measures survey, a joint initiative of Concentrate and Swaytech, has found that Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.

Market Measures 2018 - insights from the best in tech

Market Measures 2018 - insights from the best in tech

The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.

Why your tech business needs sales enablement now

Why your tech business needs sales enablement now

Sales enablement is defined as the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. This makes the sales job easier, more transparent and more successful.

[PODCAST] Focus and then go, go, go!

[PODCAST] Focus and then go, go, go!

Concentrate Director, Greg Williamson, recently sat down with Rob Kischuk from The Marketing Agency Leadership Podcast to discuss “The Courage to Focus” after presenting on the topic in Boston, at the HubSpot Inbound Conference.

Top 5 new HubSpot features coming out before Christmas

Top 5 new HubSpot features coming out before Christmas

The latest announcements from HubSpot's INBOUND conference.

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