‘‘Blogging’’ sometimes seems like the equivalent of a teenage school girl’s diary, endless posts about minutiae in which only the writer is interested.
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The responses from the survey of 323 New Zealand technology companies have been collated into an analysis of best practices in sales and marketing.
Use our lead generation checklist to change from a 'lone wolf' sales mindset to a 'wolf pack' approach.
Last Thursday night, Concentrate and Deloitte held the event "Scaling tech businesses" in Christchurch.
Thought leadership is an effective tool that can present your company's expertise and industry knowledge.
You need to stop spending on marketing, and instead look at how you can invest in acquiring new customers.
‘Burn Your Brochures’ celebrates how New Zealand tech companies are increasing their online lead generation through inbound marketing principles.
Benchmarks from USA tech companies show indirect tactics deliver 80% of their sales leads, compared to 23% for the average Kiwi tech company.
Technology number one is visitor intelligence. There are three categories of systems that are useful, and many variations thereof.
In 2014 more than 90 per cent of the business-to-business marketers in the United States are using content marketing as part of their promotional mix.