Kiwi tech underequipped in digital marketing battle

Kiwi tech underequipped in digital marketing battle

The responses from the survey of 323 New Zealand technology companies have been collated into an analysis of best practices in sales and marketing.

Lead Generation Checklist

Lead Generation Checklist

Use our lead generation checklist to change from a 'lone wolf' sales mindset to a 'wolf pack' approach.

Event: Scaling Tech Businesses

Event: Scaling Tech Businesses

Last Thursday night, Concentrate and Deloitte held the event "Scaling tech businesses" in Christchurch.

Thought leadership is not mind control

Thought leadership is not mind control

Thought leadership is an effective tool that can present your company's expertise and industry knowledge.

Acquiring new customers more important than marketing

Acquiring new customers more important than marketing

You need to stop spending on marketing, and instead look at how you can invest in acquiring new customers.

Auckland, Burn your Brochures

Auckland, Burn your Brochures

‘Burn Your Brochures’ celebrates how New Zealand tech companies are increasing their online lead generation through inbound marketing principles.

Infographic #3: Indirect vs. direct lead generation tactics (NZ vs USA)

Infographic #3: Indirect vs. direct lead generation tactics (NZ vs USA)

Benchmarks from USA tech companies show indirect tactics deliver 80% of their sales leads, compared to 23% for the average Kiwi tech company.

Science not fiction

Science not fiction

Technology number one is visitor intelligence. There are three categories of systems that are useful, and many variations thereof.

Internet age offers many avenues for real content

Internet age offers many avenues for real content

In 2014 more than 90 per cent of the business-to-business marketers in the United States are using content marketing as part of their promotional mix.

How marketing automation can help turn leads into customers

How marketing automation can help turn leads into customers

Marketing automation software provides an easier and more efficient platform that allows you to nurture these leads until they’re ready to engage with your sales team.

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