A focus on eliminating waste could help the sales and marketing of tech companies, and something that Kiwi companies are struggling with according to the Market Measures 2017 survey. Kiwi technology n
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Three reasons for Kiwi tech companies to participate in the Market Measures 2017 study. #1 Save yourself $375 - receive the report for free! #2 Benchmark your company against Kiwi and USA tech industr
The annual Market Measures study aims to lift New Zealand hi-tech business sales and marketing efficiency. Conducted by marketing advisory firms Concentrate and Swaytech, and sponsored by New Zealand
You can’t use promotional tactics effectively until you have a marketing ‘foundation’. Who is your customer? What problem are you solving?
Superbowl marketing lessons for Kiwi tech marketers
Inbound marketing for New Zealand technology companies in 2017. What we've learnt from our five years experience. The 6 fundamentals that will never change.
10 attributes of a typical Kiwi tech company
The highlights of Market Measures 2016 [WEBINAR]
Rolls Royce at Toyota prices
For the seventh year in a row, the technology sector has shown itself as a dynamic, fast-growing and export-oriented part of our economy.