Punching above our weight. Yeah right.
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NBR: Kiwi hi-tech firms stay small too long, lack sales at scale
Computerworld: NZ tech companies stunted by sales ineffeciences
Selecting a market, i.e. a set of customers with a similar level of buying interest, isn’t easy.
Time for the Kiwi hi-tech industry to grow up?
A marketing report that’s not dangerous to your health
Has NZ tech marketing changed since 2015?
Transforming hi-tech marketing performance aim of survey
[PODCAST] How NZ tech marketers compare to the USA
The annual Market Measures study that benchmarks the sales and marketing activities of New Zealand’s hi-tech companies opens for the seventh time today.