[PODCAST] How NZ tech marketers compare to the USA
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The annual Market Measures study that benchmarks the sales and marketing activities of New Zealand’s hi-tech companies opens for the seventh time today.
Come and listen to a presentation of the results and implications for growing Kiwi tech businesses - Wednesday 29 April, Deloitte Wellington.
According to the 2014 Market Measures report, 77% of Kiwi tech companies are exporting.
The real concern for the future of New Zealand tech industry is that we aren’t building enough large technology companies.
Kiwi tech exporters are a long way behind their US counterparts in some key areas of marketing and selling their products.
The time you invest in filling out the survey will help ALL Kiwi hi-tech businesses understand the sales and marketing techniques being deployed.
Getting involved in Market Measures will help define what technology companies are doing to grow their business, and what areas they are struggling in.
Hundreds of NZ tech exporters have benefited from the results of the previous studies, with the number of participating companies increasing each year.
Infographic: What does it take to grow fast?