How much should Kiwi tech firms invest in sales and marketing?

How much should Kiwi tech firms invest in sales and marketing?

You know you need to invest in sales and marketing, but how much of your revenue should be committed? A key is understanding that the only reason marketing exists is to make your sales process more efficient.

Channellife - Nine tips for tech companies to maximise growth

Channellife - Nine tips for tech companies to maximise growth

The 2018 Market Measures survey, a joint initiative of Concentrate and Swaytech, has found that Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.

Market Measures 2018 - insights from the best in tech

Market Measures 2018 - insights from the best in tech

The 2018 Market Measures survey is complete, and we’ve crunched the numbers so that Kiwi tech companies can gain insight into how to grow their business through sales and marketing, by learning from the best.

Marketing a key to Pivot Software’s acquisition by listed Australian software company

Marketing a key to Pivot Software’s acquisition by listed Australian software company

Brand awareness and lead generation plays an essential role in the acquisition of ‘tech tall poppy’ Pivot Software by ELMO.

Buyers hungry for information

Buyers hungry for information

A 2013 survey of 400 B2B buyers in the US, found that 80% of the respondents said online content plays a ‘moderate to major’ role in choosing a vendor.

Winning export strategies rely on intelligence

Winning export strategies rely on intelligence

The Press, September 2013 In all the controversy over intelligence gathering by the Government Security Communications Bureau (GCSB), our ‘spy’ agencies come out more ‘Maxwell Smart’ than re

Validating new ideas saves time and money

Validating new ideas saves time and money

‘Info-obesity’ a big sales problem

‘Info-obesity’ a big sales problem

Export marketing plans - less is more

Export marketing plans - less is more

Smart marketers can harness crowd power online for greater interaction

Smart marketers can harness crowd power online for greater interaction

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