It's not about the jersey

It's not about the jersey

Irrespective of what they say in the brand endorsements and the numerous advertisements, the All Blacks’ success is not due to jerseys or sports drinks.

Subtlety, patience needed to woo customers

Subtlety, patience needed to woo customers

By taking more of a wooing approach you can nurture a prospective customer until they are ready to actually go on a ‘‘date’’ and buy.

Marketing and sales - a finely tuned team

Marketing and sales - a finely tuned team

Rather than blame sales people for not delivering, we need to examine how they are supported, and whether they are fed diesel or jet fuel in terms of their sales leads.

Feed the backs!

Feed the backs!

It is time for sales and marketing to switch traditional roles. Marketing should be the rugged forwards, doing the hard graft to build awareness and generate leads, while sales take the glory by conve

Is Intellectual Property a key part of your business strategy?

Is Intellectual Property a key part of your business strategy?

Market Measures growth insight #2 - Hope is not a strategy

Market Measures growth insight #2 - Hope is not a strategy

Tight focus on markets essential for firms

Tight focus on markets essential for firms

Simple recipe for export marketing success

Simple recipe for export marketing success

Don't put your data ahead of your strategy

Don't put your data ahead of your strategy

Standing out from the crowd

Standing out from the crowd

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