For most of us the necessary evil which is the industry trade show looms large in our calendar of marketing activity and even larger in our annual marketing budget. For the typical Kiwi tech company a
Show posts by
Search posts for
While you can find and initiate relationships online, for many businesses selling complex products B2B, you need to meet with people to secure a deal.
Physical presence at trade shows can deliver real benefits
Making the trade show pay
Tools of the Tradeshow