Quality written and visual content not only generates leads, but will help to increase sales.
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Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.
Moving with the times – converting your text blogs to video – means that you’re still benefitting from the above, but you’re delivering content in the most popular format for your customers.
So, where in the world is content most popular? Which countries prefer video, and which are using Facebook the most? Last year, HubSpot conducted a consumer trends survey to find out what's popular an