New Zealand’s high-tech sector continued to show strong growth in the fourth annual Market Measures study, the results of which were released yesterday.

The highest performing companies in the survey shared some common characteristics. “They tended to be very market focused, confident in developing market entry strategies, clear on what makes a good channel partner,” says Owen Scott, managing director of Concentrate, which organises the survey with fellow technology marketing company Swaytech.

He said successful companies are those embracing a move to online, inbound marketing and using non-traditional approaches to producing marketing content.

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