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“Compared to American companies, New Zealand companies are relying far too much on founders and on highly paid sales executives, and not nearly enough on all the modern online marketing and sales tools that exist.” Discussion between Newstalk ZB host Larry Williams, and Pattrick Smellie from Buisnessdesk. This transcript is taken from ‘Williams means business’ – Newstalk ZB, broadcast on 6.25pm, 24 November 2017.
Kiwi technology needs to sell itself smarter to realise its full potential to become the country’s largest export industry, according to the latest Market Measures report. This article was originally published on iStart on 23 November 2017.
Kiwi technology needs to start selling itself smarter – and realise its full potential – if it wants to become the nation’s largest export industry. This article was originally published on Techday ChannelLife on 23rd November 2017.
Kiwi tech companies urged to ‘eat more of their own dog food’ when it comes to selling. This article was originally published on Reseller News on 27 November 2017.
A strong dose of reality is needed in evaluating tech’s contribution to the economy. New Zealand’s hi-tech industry will continue to be a few large companies and a long tail of small businesses, unless there is a much greater focus on sales efficiency, says the latest Market Measures report. Conducted by marketing advisory firms Concentrate and Swaytech, and sponsored…
Conventional marketing wisdom says consumers are so time starved we need to grab their attention with ever more hyperbole, strident claims and noise. There’s actually growing evidence that in this instant, online-focussed marketing world, the opposite is true, with long and considered beating quick and superficial. That great marketing mind Albert Einstein once noted, in a less politically correct age,…
Last week’s New Zealand Innovation Awards yet again showed there is no shortage of imagination and endeavour amongst our hi-tech sector. Convener Louise Webster said the awards “give a real sense that Kiwi innovation is moving into the main stream, demonstrating world leading approaches to innovation with many businesses going global from day one. We really are a country of…
Although Kiwi tech firms are selling all over the world, they are just not executing their digital marketing techniques in the same way as the US. Kiwi companies spend a lot of money, time and effort into marketing, but they do not seem to be as efficient or effective as they need to be with their online marketing tactics. Customers…
iStart discusses how according to the latest Market Measures survey, New Zealand is not selling as effectively as the US when it comes to technology exporting. Although NZ firms are experiencing great growth and exposure in international markets, they are falling short when it comes to using digital marketing tactics. Therefore they are just not reaching the market efficiently or effectively like US companies. Check out the iStart…
On a flight last week from San Francisco to New York on business, I realised how much the world’s perception of New Zealand is changing. I was talking to the passenger next to me, when a young San Franciscan seated in the row in front turned and asked if I was from New Zealand. Normally this would precede a statement…