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Three reasons for Kiwi tech companies to participate in the Market Measures 2017 study. #1 Save yourself $375 – receive the report for free! #2 Benchmark your company against Kiwi and USA tech industry. #3 Learn what it takes to grow.

Every year we survey New Zealand technology marketing companies on their sales and marketing behavior. Below you’ll find a picture of what an average New Zealand tech company looks like. Are you above or below average? Take a look. TO DOWNLOAD THE 2016 MARKET MEASURES REPORT, CLICK HERE.

Are we growing, stagnating or shrinking our tech marketing strategies? As the 2016 survey comes to a close, we revisit the findings from last year’s Market Measures study. A total of 323 New Zealand technology companies completed the 2015 Market Measures survey, the seventh annual edition of the report. 55 per cent were established firms, 31 per cent characterised themselves as…

The first official episode of The Tech Marketer Podcast stars Concentrate’s Director, Greg Williamson, discussing Market Measures and how NZ tech companies compare to our US counterparts. Take a listen and learn: How to get started with content marketing – unlocking the value of legacy content and finding the sweet spot for releasing content often enough to gain traction Shifting…

Like many other aspects of business and life, marketing is being turned on its head by digital technology. Being able to use your website as an extension of your sales force, to attract and convert customer leads by providing useful content rather than marketing hype, is a key part of this. US software company HubSpot has been a pioneer in…

Although Kiwi tech firms are selling all over the world, they are just not executing their digital marketing techniques in the same way as the US. Kiwi companies spend a lot of money, time and effort into marketing, but they do not seem to be as efficient or effective as they need to be with their online marketing tactics. Customers…

Our tech exporters are ‘bringing knives to a gunfight’ when it comes to marketing themselves in offshore markets The 2015 Market Measures report is now available. The responses from the survey of 323 New Zealand technology companies have been collated into an analysis of best practices in sales and marketing. The US is leading the way in technology marketing and…