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Your website is such an important part of your business. Websites today have multiple roles such as customer service reps, training providers, quality monitoring teams, order takers and sales and marketing staff. So, what can you do to your own site to make it more engaging for visitors and make them want to stay and interact with your company?
How to create a message-spreading networking for a tech company. Well hello 2017. What a great way to start the year; the doomsday clock has been brought forward to two and a half minutes from midnight. And why is this the case? That’s right, the inauguration of President Trump. In his first week as president, Trump has signed an executive…
This is a guest blog from our friends over at Sourced, experts in recruitment for the IT sector. Source Director Jason Bishop highlights how important your local brand is for Kiwi tech companies, regardless of whether your commercial market is completely offshore. We often tell our candidates that they need to have a strong personal brand in order to…
I came across a post the other day from Stewart Butterfield that brought a little smile to my face and really had me nodding my head. It was a memo that was sent to the team at Tiny Speck, the makers of Slack, recently. It outlines the classic trap for start-up tech companies – not being focused on a market…
The Press, October 2013 Before the Yellow Pages became all hip and cool (simply called ‘‘Yellow’’ in New Zealand these days), they used the tagline ‘‘let your fingers do the walking’’. Ad Age Magazine in the United States named it one of the top 10 advertising slogans of the 20th century. The results of the 2013 Market Measures study hold…
The Press, October 2013 Former British Prime Minister John Major was famously described as the only boy to ever run away from the circus to become an accountant. Marketers have the opposite problem, they are too busy running away from the accounting side of things to do circus tricks. Like all good lines, there is a grain of truth in…
For a sports movie, Hollywood couldn’t write a better script than the current America’s Cup. It is a grand sporting contest, with our underdog crew taking on the big boys (including a ‘turn coat’ New Zealander in Sir Russell Coutts) and competing hard. There are high speeds, high risks and high drama, like Sunday’s near capsize.
Here’s some free marketing advice – trash your twitter, burn your brochures and axe your advertising. Ignore the hype about ‘marketing’, and social media in particular, and focus on the basics of selling your product. Okay, so these online channels are increasingly important to marketing your business, but to be effective they must be used in the context of some…
NZ Business, June 2013 Here’s some free marketing advice – trash your twitter, burn your brochures and axe your advertising. Ignore the hype about ‘marketing’, and social media in particular, and focus on the basics of selling your product. Okay, so these online channels are increasingly important to marketing your business, but to be effective they must be used in…
The Press, November 2012 Tonight I plan to toast last week’s successful offshore sale of local tech company Emendo with a brew from Emersons, the beer company also acquired by a foreign giant recently. Both transactions are great news, but you wouldn’t know it by some of the reactions. Emendo last week announced its acquisition by McKesson Corporation, the ‘IBM’…