In the third instalment of our Hi-tech heroes series, Concentrate talked to Garth Sutherland, Founder & Executive Director at Adherium, winners of the Most Innovative Hardware Product category at the 2017 Hi-Tech Awards.
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Concentrate’s hi-tech heroes series: RedShield
Posted by Greg on
In the second instalment of our Hi-tech heroes series, Concentrate talked to Andy Prow, Founder and CEO of RedShield, the company that won both the best product and best service categories at the 2017 Hi-Tech Awards.
Selling tech products is a piece of cake with these digital marketing tools
Posted by Jess on
Digital marketing tool recommendations to speed up selling technology products for New Zealand companies. I have cupboards full of ‘tools’ cluttering up my kitchen that I rarely use. Among these neglected apparatuses lies a dinosaur cookie cutter, a milk frother, and a hand-powered lettuce shredder I was guilt-tripped into buying at a Tupperware party. Every time I go to bake…
A killer market focus
Posted by Jess on
I’ve been immersed watching David Attenborough’s Frozen Planet courtesy of Netflix. I’m equal parts fascinated and horrified by the process animals take when hunting. Cute baby penguin chicks that wander away from parents are carried off and torn apart by swooping birds of prey. Chubby sunbathing seals are flipped off their ice beds, dragged under water and drowned by killer…
A LIFE JACKET IN THE SEA OF MARKETING
Posted by Claire on
A GUIDE TO MARKETING JARGON AND HOW YOU CAN USE IT Marketing is confusing. Like the modern business world, as soon as you step into it, you find yourself drowning in jargon and acronyms. Does this sound familiar? “MQLs from our key persona showed good PPC CTRs and the CTA had great CTRs, shown in the CMS.” If you aren’t…
Say it with . . . something useful
Posted by Owen on
The Press, February 2014. Valentines Day is coming around again this Friday and with it the avalanche of ridiculous retail hype. Every year it becomes more about selling chocolate, flowers and cards, and less about being any real celebration of romantic love. And no, this is not a long-winded excuse for not buying my wife flowers. The same dynamic is…
Sales strategy anything but child’s play
Posted by concentrate on
The Press, July 2010 “Sing-a-ma-jigs” are the latest must-have toy for American kids. According to maker Mattel they are “free-spirited, offbeat plush characters that set off unexpected laughter and excitement with each squeeze of their tummies.” Fox TV says they “may surpass Elmo Live! as the most-annoying toy to parents, guaranteeing their huge success with kids.” What would be the…
Partners Abroad Key to Spread of NZ Tech
Posted by concentrate on
The Press, April 2007 Another Canterbury technology company looks set to become a worldwide success, with the recent merging of Lyttelton company Mooring Systems with Dutch company Cavotec Systems. They are likely to follow in the footsteps of Jade Software, Tait, Eaton, Aucom Electronics and others as local companies leading the way in exporting technology. Their story is proof not…
Tuning Into The Market
Posted by concentrate on
The Press, May 2005 Scribe, The Datsuns, Shihad, D4, Hayley Westenra, Adeaze, Goldenhorse, Brooke Fraser, P-Money. New Zealand Music Month is highlighting both the international success and amazing diversity of our artists. That success will be due in large part to their talent, but also to the ability of their management to find the right channels to reach the right…