Finding better ways to grow: An overview of B2B lead generation 

Build a strategy that delivers more, higher quality sales opportunities with our FREE guide and template

Has your lead generation strategy not been as successful as you’d hoped for? The B2B landscape is a constantly evolving one, and highly competitive. To continue growing, you need a robust B2B lead gen strategy on board, one that follows best practice and makes efficient use of practical templates.

If this sounds like you, then this eGuide is a must-read - not only is it your roadmap to achieving exceptional results in today's competitive business landscape, but we’re offering a template to make it easier.

You'll gain a greater understanding of B2B lead generation, as well as valuable insights into different methods that can propel your business forward. From mastering the inbound methodology to crafting a winning lead generation strategy, we've got you covered.

You'll learn how to attract your target audience through captivating content creation, harness the potential of SEO and social media, leverage paid advertising to skyrocket your reach, and engage visitors with the help of chatbots or chat functions.


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A peek inside...

  • Different methods of lead generation in B2B - They're all cogs in a B2B lead generation machine, and the mix you use will depend on what you're selling and who you're selling to
  • Benefits of inbound marketing in the B2B world - The need to educate, the need to keep up, and the need to be more digital
  • Beyond the sales funnel – Understanding the Flywheel Model - A look at the HubSpot Flywheel, which is highly relevant to inbound marketing due to its customer-centric approach and focus on providing value at every stage of the customer journey
  • What to consider in your lead generation strategy - Marketing goals and SLA, budgets and timelines, campaigns, your target audience, and HubSpot's four 'L's' - you need to keep them all in mind
  • Pull it all together and keeping your team on track - The way you present and share the plan is pivotal to its success. Make use of our template to crystallise your lead gen strategy. And don’t forget the crucial role of tech.

Don't miss out on this opportunity to take your B2B lead generation to new heights. Grab our eGuide now and gain the knowledge and strategies needed to fuel better business growth.