50% of Kiwi tech companies now use a marketing automation tool, according to the 2017 Market Measures report. And over half of those use HubSpot.
To help each other drive inbound marketing success in this growing community, a new New Zealand HubSpot User Group especially for hi-tech companies has been established – TechCity HUG. Through a mix of online and in-person gatherings, we share best practice and case studies on implementing the HubSpot Growth Stack.
March 2018 TechCity HUG meet up
HubSpot as a catalyst for sales and marketing alignment
As a HubSpot Platinum Partner, Concentrate are hosting the first meeting for TechCity HUG in Christchurch on 26 March. The theme of the event is ‘HubSpot as a catalyst for sales and marketing alignment‘.
We’ve found HubSpot offers a powerful opportunity to bring management, sales people and marketing together by having a shared picture of what is going on with sales and marketing in their business.
Achan Bedi, Head of Inbound Marketing at Concentrate, will present and facilitate discussion. A former marketing manager with IBM and CCH Wolters Kluwer, Achan is one of New Zealand’s most experienced HubSpot practitioners. He has helped 30+ Kiwi tech businesses make their lead generation efforts more efficient and get the most out of their HubSpot investment.
At this event he’ll be discussing:
- Using HubSpot as a single source of truth for sales and marketing
- How to establish shared definitions of Funnel Stages
- Creating an in-house lead generation playbook
Do you work at a Christchurch company who currently uses HubSpot, or are you keen to find out more about it? Register for the upcoming TechCity HUG meet up.
Time: 4:00 pm – 5:30 pm
Date: Monday, 26 March 2018
Location: EPIC Innovation Centre business lounge | 76 Manchester Street | Christchurch
Refreshments: Drinks and nibbles will be served.
Who should attend? This is a must-attend event for all Christchurch users of HubSpot and those evaluating HubSpot for their business.