A classic play for Kiwi manufacturing businesses when it comes to sales is that owners or senior executives will drive the entire sales effort themselves. This approach makes sense in the beginning, as these positions often have the most technical know-how or business acumen to mould solutions to customers need or offer flexibility on the advertised price. However, this approach isn’t scalable and as businesses begin to grow it can be difficult to replicate.

Instead of relying on, or hunting for another sales unicorn, a more practical approach is to grow one of your own. The solution is to recruit talented, junior salespeople and support them with a finely tuned sales machine. It’s that approach that will enable you to scale your sales, while hopefully growing some sales unicorns of your own.

Our eBook outlines the fundamental philosophy of improving sales productivity and performance, and the steps to get there. Download and learn the seven key steps to scale your manufacturing business’s sales in 2024 and how to:

1. Transition from owner-led sales to scalable selling
2. Improve sales efficiency from indirect lead generation
3. Support the growth of your own efficient sales unicorns