Software/SAAS

We know what makes software businesses tick, and how to help them grow.

Common sales and marketing challenges

  • Software: transitioning from founder-lead sales to a structured sales and marketing team, requiring a planned and measurable approach to generating and converting leads.
  • SaaS: building a highly measurable, affordable sales model that can be scaled.

3 ways we can help

  • Identify the most profitable market segments to focus your efforts on.
  • Develop clear, relevant, attractive and believable messaging for those target audiences.
  • Build, execute and measure a cost-effective lead generation system.
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Software/SAAS

OUR SOFTWARE/SAAS EXPERIENCE

Clients with product offers including:

3D Visualisation | Accounting | Air Navigation Billing | Automation and Control | Bakery Management | Building Management | Business Intelligence Software | Business System Integration | Call Recording | Card Sorting | Cloud-Based System Integration | Computer RSI | Content Management System | Data Management | Data Organisation and Visualisation | Debt Collection | Digital Learning | Digital Library | Ecommerce | Electricity Meter Data | Electricity Usage | Email Hosting | Environmental Analysis | Ergonomics | ERP | Finance Administration Software | Flight Training | Geological Modelling | Gym Membership Management | Health & Safety Management | Health System Optimisation | Help Desk | Indoor Rowing Training | Information System Management | Internet Security | Inventory Management | Irrigation Design | Leave Management | Mobile Sales and Merchandising | Mobile Vehicle Inspection Systems | Mobile Video | Online Helpline | Online Legal Document Generation | Online Training | Oracle Integration | Patient Records | Payroll | Practice Management | Radiology Information System | Real-time Passenger Information | Remote Monitoring and Control of Industrial Machinery | Remuneration | Retail Sales Analysis | Retail Training | Rostering | Social Media | Spatiotemporal Visualisation | Supply Chain | Terminal Operating Systems | Text Alert | Theatre Booking | Treasury Management | Vehicle Tracking | Visualisation | Water Metering | Water Utility Control

Specialised manufacturing

Need help boiling down complex products into workable commercial propositions, and then generating demand for that offer?

Common sales and marketing challenges

  • Determining the most profitable market niches to focus on.
  • Clearly differentiating product and service offerings against local competition, and low-cost offshore manufacturers.

3 ways we can help

  • Articulate a truly differentiated value proposition to your target audiences.
  • Implementing a structured and measurable approach to sales and marketing.
  • Increasing brand awareness and generating demand.
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Specialised manufacturing

OUR SPECIALISED MANUFACTURING EXPERIENCE

Clients with product offerings including:

Carbon Fibre Bicycle Wheels | Custom Orthotics | Electric Bikes | Electric City Buses | Flight Simulators | GPS Tracking | Heaters | High Precision CNC Machining | Jetpack | Label Printers | Membrane Technologies | Micro-Combined Heat & Power Systems | Motorbike | Nano Technology | Orthopaedic Implants | Orthopaedic Surgical Tools | Plant Technologies | Power Management Solutions | Prosthetic Scanning | Refrigerators | Residential Lifts & Elevators | Sheet Metal Fabrication | Solar Hot Water Heaters | Truck Refrigerator | Vehicle Fuel Tanks

Electronics

From defining market positioning to building channel development programmes, we can help.

Common sales and marketing challenges

  • Finding and enabling distribution channels in offshore markets.
  • Cost-effectively building brand awareness across multiple industry and geographic market segments.

3 ways we can help

  • Leading management teams through a market prioritisation process to increase focus and intensity of marketing.
  • Targeted support for channel to improve sales performance.
  • Increasing brand awareness amongst target audiences.
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Electronics

OUR SPECIALISED ELECTRONICS EXPERIENCE

Clients with product offerings including:

Audio and Visual Equipment | Communication Solutions | Computers | Digital Power Systems | Farm Data Collection | Flow Meters | GPS & Atomic Clock | Moisture Meters | Molecular Diagnostic Device | Nanoparticle Analyser | Rectifiers | Soft Starters

IT Services

Helping services businesses stand out from the crowd is key. We know how.

Common sales and marketing challenges

  • Revenue is project-based and fluctuates significantly.
  • Sales and marketing is overly dependent on owners in the business.

3 ways we can help

  • Focussing service offering on most profitable market niches.
  • Develop and implement a highly differentiated proposition in crowded markets.
  • Implement marketing programmes to generate higher quality leads that can be more easily converted.
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IT Services

OUR IT SERVICES EXPERIENCE

Clients with service offerings including:

Agile Consulting | ICT Support | IT Consulting | IT Governance | IT Infrastructure Consulting | Network Solutions | Software Development | Software Testing | Web Solutions | Website Development

Geographies

Geographies

Most of our work focuses on: New Zealand, Australia, North America and the United Kingdom. However we’ve also worked on projects for markets around the world (green shaded areas).

MARKETS

We have conducted projects in these markets:

Aerospace | Agriculture | Air Navigation Providers | Airports | Animal Diagnostics | Apparel | Art Gallery | Automotive | Bakeries | Banking | Biotechnology | Bookstores | Building | Call Centers | Car Manufacturing | City Buses | City Council | Construction | Container Ports | E-commerce | Education | Electricity Utilities | Electronics | Energy | Engineering | Entertainment | Environmental | Export | Filtration | Finance | Fisheries | Fitness | Flight Training | Gas | Geological | Government | Health | Health & Safety | Healthcare | Heritage | Hospitality | Hospitals | Human Resources | Hydraulics | ICT | Infrastructure | Insurance | Irrigation | ISP | IT | Lawyers | Libraries | Logistics | Manufacturing | Maori Health | Marine | Medical | Oil and Gas | Orthopaedics | Outdoor Sports | Podiatrists | Precision Agriculture | Procurement Specialists | Professional | Public Administration | Public Sector | Public Transport | Radiology | Residential Home | Retail | Safety | School | Security | Small Business | Software | Sport | Surgical | Technology | Telecommunications | Textiles | Theatre | Tourism | Transport | Truck Manufacturing | Universities | Utilities | Vehicle | Vineyards | Waste | Water Utilities | Wholesale