What percentage of revenue should I invest in sales and marketing?
What level of marketing activity should I maintain to get results?
What marketing strategies typically align with high growth?
We have eight years’ worth of data on how New Zealand technology companies take their innovations to global markets. We have analysed the unique attributes of the highest performing firms, compared Kiwi technology companies against their US counterparts and tested a variety of lead generation tactics with our customers. The result is a series of insights into what sales and marketing factors really make a difference.
Results from the 2016 Market Measures Survey.Click to Download
A breakdown of sales and marketing spend of Kiwi tech companies in 2015.Click to Download
Sales and marketing spend of Kiwi tech companies in 2014.Click to Download
InfographicClick to Download