The clarity this information brings enables you to make faster decisions about marketing strategy with greater confidence. Concentrate can deliver this because we understand B2B technology markets, and have over 10 years’ experience delivering qualitative and quantitative research insights, primarily in offshore markets like North America, Australia, Europe and Asia.Download research brief Request a Consultation
A marketing plan isn’t essential, but without some marketing planning you are seriously limiting your chances of success. Planning isn’t about fancy bound documents filled with buzzwords and graphs, it is primarily the act of thinking about what you want to achieve as a business. It is a process of determining how you will allocate your resources (time, money, activities etc) to achieve a desired goal.
We can help you do the thinking, identify the appropriate metrics required to track your progress, and then produce agile marketing plans for your in-house team and funders.
Tech companies that rely on this sort of approach to their marketing usually do so because they haven’t developed a compelling story for their customers. Doing the hard work to uncover this story is one of the secrets to sustained, successful marketing.
Concentrate help define these stories based on qualitative research with existing and potential customers. Customers gain insight into how potential customers perceive their service, and what benefits potential customers are seeking. It also clarifies the unique value your company delivers to its customers, which is the core of differentiating yourself in a market.
A guide for Kiwi tech company owners.Click to Download
Insights into how great technology products realise their market potential.Click to Download
Tear up that brochure that you have and instead focus on what we call the marketing fundamentals.Click to Download
Why your technology marketing strategic needs to consider your audience.Click to Download