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Good Salespeople Use AI. Great Ones Power It With Customer Data. 

How AI agents are helping sales teams work smarter

Webinar & Demos

Tuesday 30 June | 12:00pm NZST 

AI can write emails, summarise meetings and generate content in seconds. But none of that matters if it doesn't know your customers.

The real value of AI in sales comes from context. Understanding who is engaging, what they're interested in, where they are in the buying journey and which opportunities deserve attention right now.

That's why the most effective sales teams aren't just experimenting with AI. They're combining it with customer data to identify buying signals, prioritise outreach and remove the manual work that slows sales down.

Join us for a practical look at how HubSpot's AI Agents use CRM data to help sales teams spend less time researching, updating and coordinating, and more time selling.

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What we'll cover

  • Find the opportunities that matter: How AI can help identify buying signals, prioritise outreach and surface the prospects most likely to convert.

  • Spend less time researching: How AI Agents can provide account context and support prospect research.

  • Reduce CRM admin and manual follow-up: Practical ways AI can support meeting summaries, contact enrichment, task creation and workflow automation.

  • Improve handovers and customer visibility: How AI-generated summaries and connected customer context can help teams stay aligned.

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Meet Your Hosts 

Achan Bedi | Head of HubSpot Delivery Achan
Achan Bedi | Head of HubSpot Delivery
With 13 years at Concentrate, Achan leads HubSpot delivery and helps organisations unlock greater value from CRM, automation, integrations and AI. Known for his strategic approach and deep platform expertise, he works with businesses to solve complex challenges and drive growth.
Ben Maxwell | Business Development Representative Ben-2
Ben Maxwell | Business Development Representative
As a Business Development Representative at Concentrate, Ben is on the frontline of modern sales. Using HubSpot's AI tools every day, he brings practical insights into how AI can help sales teams identify buying signals, focus on the right opportunities and spend more time selling.

Who should attend.

This webinar is designed for:

  • Sales leaders and managers
  • Business development representatives
  • Revenue and commercial leaders
  • Businesses exploring practical applications of AI

Why Attend?

You'll leave with practical ideas for reducing sales friction, improving productivity and using AI to create meaningful business value.
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