Transforming membership experiences

HubSpot helps membership organisations attract new members, engage existing ones, and drive growth through smarter marketing, streamlined communications, and powerful automation.  Concentrate has the people, processes and pragmatism to help you achieve momentum quickly.

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Building a stronger membership base

Membership organisations often face a unique set of challenges as they strive to grow, engage members, and modernise their operations in an increasingly digital world.

Disconnected

Disconnected tools.

Disconnected platforms hinder seamless member management.
Upgrade to an integrated tech stack  →
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Lack of personalisation.

Generic messaging fails to engage diverse members.
Deliver personalised communications →

Visibility

Outdated digital infrastructure.

Legacy tools limit flexibility and innovation.
Modernise your tools →
Inefficiency

Membership growth.

Difficult to attract and keep engaged members.
Boost acquisition & retention →
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Unify your tools with HubSpot

Harnessing HubSpot’s power, Concentrate helps membership organisations build momentum with a unified platform that connects their tools, data, and teams. HubSpot’s CRM and marketing automation tools integrate with membership management systems, payment gateways, event platforms, and more—bringing everything together in one central place. With our expertise in custom integrations and digital strategy, membership-based businesses can eliminate data silos, automate routine processes, and gain a clear view of the entire member journey—from recruitment and engagement to renewals and reporting.

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Personalise your communication and grow your membership

With HubSpot, membership organisations can deliver highly personalised communication at scale—turning data into deeper connections. By capturing rich member insights in one place, HubSpot enables tailored content, targeted email campaigns, and timely follow-ups based on behaviour, preferences, and lifecycle stage. Whether it’s welcoming new members, promoting events, or encouraging renewals, organisations can engage the right people with the right message at the right time. This level of personalisation not only enhances the member experience but also drives stronger engagement, retention, and sustainable membership growth.

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Engagement-1

Personalise your communication and grow your membership

With HubSpot, membership organisations can deliver highly personalised communication at scale—turning data into deeper connections. By capturing rich member insights in one place, HubSpot enables tailored content, targeted email campaigns, and timely follow-ups based on behaviour, preferences, and lifecycle stage. Whether it’s welcoming new members, promoting events, or encouraging renewals, organisations can engage the right people with the right message at the right time. This level of personalisation not only enhances the member experience but also drives stronger engagement, retention, and sustainable membership growth.

Learn more →

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Work smarter, not harder with modernised tools

HubSpot gives membership organisations the modern toolkit they need to work smarter, not harder. By consolidating multiple tools into one connected platform: CRM, marketing, sales, service, and reporting, teams can reduce manual tasks, avoid duplication, and improve collaboration. With intuitive automation and real-time data at their fingertips, staff can focus less on admin and more on delivering value to members. HubSpot streamlines day-to-day operations, increases visibility across teams, and ultimately boosts productivity helping organisations do more with less.

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Discover HubSpot your AI-powered customer platform with all the tools you need for marketing, sales, and customer service.

Membership organisations we've worked with:

Personalisation transforms stakeholder engagement for financial leader.

Read how the Financial Services Council used the HubSpot CMS and Marketing Hub platforms to build better online engagement.

Read More →

"We've got some great feedback from committee members so far saying it's really easy.....with the click of a button it sends the right content out to all of those people and personalises it for them. It's really helped us automate a lot of our member communications, but on the member side, it doesn't feel like that. To them it's more personalised than it was before. It's been really great on both sides."
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Clarissa Hirst

Head of Content, Communications & Marketing, FSC

Clarissa Hirst
“It [HubSpot] removed the need for multiple systems, so instead of having to go into three separate websites to add one person, everything was in one place. The layout and visuals of the website and member portal were a big improvement—more interactive and exciting. Plus, the member portal and resource library were now easier to use and search, making a huge difference for our members.”
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Leeana Tamati

Communications Manager, WASTEMINZ

Leeana Tamati

HubSpot success made simple

Whether you’re looking to get started on the HubSpot CRM platform or need help making the most of it, Concentrate offer services to help make it a success and ultimately, give you the tools you need to drive momentum in for your business.

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Get started on HubSpot CRM

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Enabling fast time to value for new HubSpot projects.

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Services that enable existing HubSpot users to maximise value from their investment.

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Frequently Asked Questions

Why should a membership organisation use HubSpot?

Membership organisations use HubSpot to attract new members, engage existing ones, and drive growth through smarter marketing and powerful automation. It unifies disconnected tools into one central CRM platform, streamlining communications and improving member experiences.

Can HubSpot replace my existing membership management system?

 HubSpot does not typically replace a dedicated membership management system (MMS) but rather integrates with it. Concentrate specialises in connecting HubSpot's powerful CRM, marketing, and automation tools with your existing MMS, payment gateways, and event platforms to create a unified tech stack.

How does HubSpot help with member retention and renewals?
 HubSpot helps retention by enabling highly personalised communication at scale. By tracking member behaviour and lifecycle stage, you can automate timely, tailored emails for event promotion, value delivery, and renewal reminders. This level of personalised engagement drives stronger loyalty and retention rates. 
What challenges does HubSpot solve for membership groups?
 HubSpot solves core challenges like disconnected tools (by integrating systems), lack of personalisation (by capturing rich member data), outdated digital infrastructure (by modernising your tech stack), and membership growth (by boosting acquisition and retention efforts). 
Can I build a member portal or website using HubSpot?

 Yes. Concentrate offers services to design and build B2B websites and custom membership portals using the HubSpot CMS (Content Hub). This allows you to host exclusive content and member resources within a secure, easy-to-use platform connected directly to your member data. 

How does Concentrate help membership organisations implement HubSpot?

 Concentrate, a HubSpot Diamond Partner, provides end-to-end services, including scope and design for new processes, CRM implementation and migration, and custom third-party integrations. We ensure your system is set up correctly to achieve fast time-to-value and drive member momentum. 

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