February brought another round of useful improvements to HubSpot with updates focused on making teams more efficient, improving personalisation, and giving admins better control over their CRM.
As always, our team has picked a few favourites that we think will make the biggest difference for our clients.
One of the coolest updates this month is that the Personalisation App now supports website pages.
Previously, you could personalise landing pages and CTAs, but not your main website pages. Now you can create audience-specific variants of your website pages in one place — without duplicating pages or manually editing modules.
That means you could show different content to:
Even better, HubSpot tracks performance across all variants so you can see what’s resonating with each audience.
*Availability: Content Hub Professional and Enterprise, Marketing Hub Professional and Enterprise.
Image: HubSpot
If multiple people in your team build emails, you’ll appreciate this one.
You can now apply your Brand Kit directly to HubSpot’s native email templates, meaning your logo, colours, and brand styling are automatically applied when you create a new email.
Instead of manually adjusting colours and design every time, you simply select your brand from the template dropdown and HubSpot does the rest.
It’s a simple update, but a great way to:
*Availability: All hubs and tiers.
Admins now have granular permissions for creating CRM records.
Previously, if someone had permission to edit contacts, deals, or companies, they could also create new ones, which sometimes led to messy or duplicated data. This feature means you're not forced to trade off clean data with productivity.
* Availability: All hubs and tiers
Image: HubSpot
HubSpot has introduced conditional scoring rules for Health Scores, allowing you to use “AND” logic when assigning points.
Previously, if you wanted to score something based on multiple conditions, you often had to rely on workarounds like segment membership or workflow enrolment. Now, you can configure these rules directly within the Health Score builder.
There are two types of conditional scoring available:
For sales teams, this means more accurate scoring based on real engagement, helping prioritise the leads and customers most likely to convert.
Want to see it in action? Watch HubSpot's Demo Video
Availability: Professional and Enterprise Customer Platform, Service Hub Professional and Enterprise.
Image: HubSpot
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