How to Build a Content Marketing Strategy for B2B Lead Generation

How to Build a Content Marketing Strategy for B2B Lead Generation

Tech companies need to double-down their focus on digital marketing and content marketing. Engaging your audience and staying ahead of the competition is down to having a solid, smart content strategy in place.

Marketing automation with HubSpot the right tool for global trade tech business to increase paid subscriptions

Marketing automation with HubSpot the right tool for global trade tech business to increase paid subscriptions

Concentrate and Tradify worked together to develop a re-engagement campaign powered by HubSpot’s email workflow automation.

How can you sell more efficiently?

How can you sell more efficiently?

There is no shortage of brilliant innovations across the tech sector. The challenge for many of these businesses is how to sell these products and services profitably, and at scale. Becoming as efficient as possible in your selling is key.

Proven Ways to Generate B2B Leads: Real Examples from 3 New Zealand Tech Companies

Proven Ways to Generate B2B Leads: Real Examples from 3 New Zealand Tech Companies

To help you cut through the noise, we've broken down three B2B lead generation campaigns we recently implemented for three of our amazing tech clients SPM Assets, Optimation, and PTminder.

The importance of buyer personas to lead generation implementation – tell someone who cares

The importance of buyer personas to lead generation implementation – tell someone who cares

A well-built persona will provide insight into the best places to connect with them, particularly online, what kind of information they would like and in what sort of format, and even what changes to your product or product delivery might be required to attract and satisfy them.

Why less is more when it comes to content for B2B lead generation

Why less is more when it comes to content for B2B lead generation

Learn how content marketing supports lead generation. Provide your audience with the information they need to help them explore and clarify their business problems, showing them how to effectively solve their pain points and challenges, and then get them interested in what you're selling.

How can you use LinkedIn to generate leads and support your B2B sales process?

How can you use LinkedIn to generate leads and support your B2B sales process?

Learn how LinkedIn can be used effectively as a sales tool and how it works for B2B lead generation.

We are hiring a Content Specialist

We are hiring a Content Specialist

Concentrate needs a content specialist to work with our tech sector clients and help them grow. In return, you'll get to work in a fun team environment based out of Christchurch's EPIC hi-tech centre.

HubSpot launches CMS Hub – a game-changer for tech marketers

HubSpot launches CMS Hub – a game-changer for tech marketers

Recognising the difficulties business websites face with a traditional CMS, HubSpot recently launched their own, designed to target these pain points and help marketers take control of the business's website, with a focus on lead generation.

Does content marketing help lead generation for B2B tech buyers?

Does content marketing help lead generation for B2B tech buyers?

In the beginning, it wasn't the mammoth online retail store it is today, but consumers still used it to do their due diligence before making purchase decisions.

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