For a B2B tech business, a website is the central hub for B2B lead generation. It's how you help prospective customers with their buying process and introduce your solutions, your brand and your team to potential customers.
This is a varied position and would be well suited to an energetic, dynamic, highly organised Digital Marketing Specialist interested in gaining deeper skills and knowledge in the application of digital marketing technology.
Endeavour first approached Concentrate seeking help developing their brand awareness and inbound lead generation strategy as they were too reliant on referrals from their network and clients. Find out more in the case study.
In tech businesses too often there's a disconnect between marketing and sales. In this blog, we explore 7 ways to achieve sales and marketing alignment.
Looking to up your lead gen game? We've put together 25 of our favourite lead generation tactics that will help you attract and convert more leads.
Most Kiwi tech companies use a CRM to manage their sales activity, with HubSpot the most common choice. What is a CRM, what are the benefits and why is HubSpot leading the pack for local tech businesses?
We’ve benchmarked what skills are required to execute a typical ongoing lead generation programme for a B2B tech company, based on data gathered from more than 50 New Zealand firms. We've also pulled together a list of PROs and CONs to help you decide if outsourcing is the right option for your…
We’ve created a December to-do breakdown to ensure your sales focus ticks all the good boxes this Christmas – and keeps you off the naughty sales list!
Tech companies need to double-down their focus on digital marketing and content marketing. Engaging your audience and staying ahead of the competition is down to having a solid, smart content strategy in place.
Concentrate and Tradify worked together to develop a re-engagement campaign powered by HubSpot’s email workflow automation.
