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Concentrate Director, Greg Williamson, recently sat down with Rob Kischuk from The Marketing Agency Leadership Podcast to discuss “The Courage to Focus” after presenting on the topic in Boston, at the HubSpot Inbound Conference.

The latest announcements from HubSpot's INBOUND conference.

The rise of technology in marketing and sales means we have to put greater emphasis on ensuring our customers are successful.

If you've been thinking about new and innovative ways to grow your business online, then HubSpot's Inbound Marketing & Sales Masterclass event is one you won't want to miss. Auckland, 3 October 2018. Register now.

The tech sector is now NZ’s 3rd largest industry. The ongoing mission of the Market Measures survey is to answer the question, how can it grow bigger, faster? Each year we focus on discovering how sales teams can achieve more, by having a better supply of qualified leads, or by being more efficient.

Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.

Moving with the times – converting your text blogs to video – means that you’re still benefitting from the above, but you’re delivering content in the most popular format for your customers.

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

If you are not participating in the digital part of a buyer's journey you are increasingly invisible. This is especially true for firms selling hi-tech products and services. These workshops will help you be more visible online, and employ digital tactics to attract, nurture and convert sales leads.

An outstanding New Zealand-based exporter of agricultural processing machinery, Wyma Solutions had identified a need to improve their sales efficiency. An inbound marketing strategy was seen as key to reaching their international markets.