[PODCAST] Focus and then go, go, go!

[PODCAST] Focus and then go, go, go!

Concentrate Director, Greg Williamson, recently sat down with Rob Kischuk from The Marketing Agency Leadership Podcast to discuss “The Courage to Focus” after presenting on the topic in Boston, at the HubSpot Inbound Conference.

Top 5 new HubSpot features coming out before Christmas

Top 5 new HubSpot features coming out before Christmas

The latest announcements from HubSpot's INBOUND conference.

From funnelling to flywheeling at HubSpot’s global convention

From funnelling to flywheeling at HubSpot’s global convention

The rise of technology in marketing and sales means we have to put greater emphasis on ensuring our customers are successful.

HubSpot's Free Inbound Marketing & Sales Masterclass

HubSpot's Free Inbound Marketing & Sales Masterclass

If you've been thinking about new and innovative ways to grow your business online, then HubSpot's Inbound Marketing & Sales Masterclass event is one you won't want to miss. Auckland, 3 October 2018. Register now.

It’s time to review the way we think about selling our technology

It’s time to review the way we think about selling our technology

The tech sector is now NZ’s 3rd largest industry. The ongoing mission of the Market Measures survey is to answer the question, how can it grow bigger, faster? Each year we focus on discovering how sales teams can achieve more, by having a better supply of qualified leads, or by being more efficient.

Are you waiting for a marketing version of inspector gadget?

Are you waiting for a marketing version of inspector gadget?

Tech companies can sometimes expect their marketing people to be similarly equipped, with every possible skill and capability to succeed in generating leads for the business. That is as much a fantasy as the entertaining world of Inspector Gadget.

Why video content is king

Why video content is king

Moving with the times – converting your text blogs to video – means that you’re still benefitting from the above, but you’re delivering content in the most popular format for your customers.

Is New Zealand's tech sector stacking up?

Is New Zealand's tech sector stacking up?

The ninth annual Market Measures survey of New Zealand hi-tech sales and marketing opened today. Conducted by Concentrate and Swaytech, and sponsored by New Zealand Trade & Enterprise, the study draws data from over 300 New Zealand-based technology companies on their approach to sales & marketing.

New Zealand tech companies - time to burn your brochures!

New Zealand tech companies - time to burn your brochures!

If you are not participating in the digital part of a buyer's journey you are increasingly invisible. This is especially true for firms selling hi-tech products and services. These workshops will help you be more visible online, and employ digital tactics to attract, nurture and convert sales leads.

Taking a fresh approach with inbound marketing powered by HubSpot helps WYMA grow internationally

Taking a fresh approach with inbound marketing powered by HubSpot helps WYMA grow internationally

An outstanding New Zealand-based exporter of agricultural processing machinery, Wyma Solutions had identified a need to improve their sales efficiency. An inbound marketing strategy was seen as key to reaching their international markets.

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