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Recognising the difficulties business websites face with a traditional CMS, HubSpot recently launched their own, designed to target these pain points and help marketers take control of the business's website, with a focus on lead generation.

In the beginning, it wasn't the mammoth online retail store it is today, but consumers still used it to do their due diligence before making purchase decisions.

Concentrate needs a senior marketing strategist to work with our tech sector clients and help them grow. In return you'll get to work in a fun team environment based out of Christchurch's EPIC hi-tech centre.

Owen Scott and Greg Williamson look at how Kiwi tech businesses could build a more systematic approach to selling as they respond to Covid-19.

When it comes to revenue growth, the role of the sales leader in any business is a big one. They're a central cog in determining business success, and as businesses worldwide are coping with the pandemic, the importance of the sales leader becomes even more critical.

In the final interview of this series, Matt and Owen go through the inbound and outbound marketing metrics that tech companies should be monitoring regularly.

Knowing how to prioritise leads is essential for sales teams, as they could potentially be reaching out to thousands of prospects a day.

The Covid-19 era has seen a rapid shift in the way all organisations work. Only essential services have been allowed to continue as usual under the Level 4 lockdown, many have relocated to home offices, and some have had to close.

In this interview, Matt outlines the process that Sales Science uses when they're evaluating prospects, including writing sample emails, and practicing cold calling. Once the BDR is in place, Owen then outlines their key role - generating leads for the sales team.

Christchurch tech marketing agency wins HubSpot Impact Awards for work with two NZ innovators.