HubSpot launches CMS Hub – a game-changer for tech marketers

HubSpot launches CMS Hub – a game-changer for tech marketers

Recognising the difficulties business websites face with a traditional CMS, HubSpot recently launched their own, designed to target these pain points and help marketers take control of the business's website, with a focus on lead generation.

Does content marketing help lead generation for B2B tech buyers?

Does content marketing help lead generation for B2B tech buyers?

In the beginning, it wasn't the mammoth online retail store it is today, but consumers still used it to do their due diligence before making purchase decisions.

We're looking for a Senior Marketing Strategist

We're looking for a Senior Marketing Strategist

Concentrate needs a senior marketing strategist to work with our tech sector clients and help them grow. In return you'll get to work in a fun team environment based out of Christchurch's EPIC hi-tech centre.

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world

Owen Scott and Greg Williamson look at how Kiwi tech businesses could build a more systematic approach to selling as they respond to Covid-19.

A question for tech business leaders: how can you be better in the sales arena?

A question for tech business leaders: how can you be better in the sales arena?

When it comes to revenue growth, the role of the sales leader in any business is a big one. They're a central cog in determining business success, and as businesses worldwide are coping with the pandemic, the importance of the sales leader becomes even more critical.

[VIDEO] Seven key outbound and inbound metrics to measure

[VIDEO] Seven key outbound and inbound metrics to measure

In the final interview of this series, Matt and Owen go through the inbound and outbound marketing metrics that tech companies should be monitoring regularly.

[VIDEO] How to prioritise which sales leads to follow-up

[VIDEO] How to prioritise which sales leads to follow-up

Knowing how to prioritise leads is essential for sales teams, as they could potentially be reaching out to thousands of prospects a day.

How to develop B2B content that works and why this is important right now

How to develop B2B content that works and why this is important right now

The Covid-19 era has seen a rapid shift in the way all organisations work. Only essential services have been allowed to continue as usual under the Level 4 lockdown, many have relocated to home offices, and some have had to close.

[VIDEO] Why your tech company should hire a BDR

[VIDEO] Why your tech company should hire a BDR

In this interview, Matt outlines the process that Sales Science uses when they're evaluating prospects, including writing sample emails, and practicing cold calling. Once the BDR is in place, Owen then outlines their key role - generating leads for the sales team.

Concentrate scoops double international marketing awards

Concentrate scoops double international marketing awards

Christchurch tech marketing agency wins HubSpot Impact Awards for work with two NZ innovators.

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