A well-built persona will provide insight into the best places to connect with them, particularly online, what kind of information they would like and in what sort of format, and even what changes to your product or product delivery might be required to attract and satisfy them.
Learn how content marketing supports lead generation. Provide your audience with the information they need to help them explore and clarify their business problems, showing them how to effectively solve their pain points and challenges, and then get them interested in what you're selling.
Learn how LinkedIn can be used effectively as a sales tool and how it works for B2B lead generation.
Concentrate needs a content specialist to work with our tech sector clients and help them grow. In return, you'll get to work in a fun team environment based out of Christchurch's EPIC hi-tech centre.
Recognising the difficulties business websites face with a traditional CMS, HubSpot recently launched their own, designed to target these pain points and help marketers take control of the business's website, with a focus on lead generation.
In the beginning, it wasn't the mammoth online retail store it is today, but consumers still used it to do their due diligence before making purchase decisions.
Concentrate needs a senior marketing strategist to work with our tech sector clients and help them grow. In return you'll get to work in a fun team environment based out of Christchurch's EPIC hi-tech centre.
![[VIDEO] Hunt for the sales unicorn webinar: Reinventing tech sales in a post Covid-19 world](https://www.concentrate.co.nz/hs-fs/hubfs/Hunt%20for%20the%20sales%20unicorn_%20a%20webinar%20on%20reinventing%20tech%20sales%20in%20a%20post-Covid19%20world%20%285%29.png?width=150&name=Hunt%20for%20the%20sales%20unicorn_%20a%20webinar%20on%20reinventing%20tech%20sales%20in%20a%20post-Covid19%20world%20%285%29.png)
Owen Scott and Greg Williamson look at how Kiwi tech businesses could build a more systematic approach to selling as they respond to Covid-19.
When it comes to revenue growth, the role of the sales leader in any business is a big one. They're a central cog in determining business success, and as businesses worldwide are coping with the pandemic, the importance of the sales leader becomes even more critical.
![[VIDEO] Seven key outbound and inbound metrics to measure](https://www.concentrate.co.nz/hs-fs/hubfs/Concentrate%20sales%20science%20video-1.png?width=150&name=Concentrate%20sales%20science%20video-1.png)
In the final interview of this series, Matt and Owen go through the inbound and outbound marketing metrics that tech companies should be monitoring regularly.
