Time to sprinkle some digital breadcrumbs?

Time to sprinkle some digital breadcrumbs?

Can you actually help market your business with Twitter in only 140 characters? With the right focus the answer is yes.

Racing to get their attention

Racing to get their attention

For a sports movie, Hollywood couldn’t write a better script than the current America’s Cup. It is a grand sporting contest, with our underdog crew taking on the big boys (including a ‘turn coat’ New

Winning export strategies rely on intelligence

Winning export strategies rely on intelligence

The Press, September 2013 In all the controversy over intelligence gathering by the Government Security Communications Bureau (GCSB), our ‘spy’ agencies come out more ‘Maxwell Smart’ than re

Market focus key factor in getting ahead

The Press, August 2013 Growing up in rural New Zealand I had a friend disposed equally to scientific experimentation and torture of innocent beings. This fellow enjoyed trapping a spider in

Politicians using emotion as cheap trick

Politicians using emotion as cheap trick The Press, August 2013 If it was a commercial business, the Labour Party’s latest policy announcement on restricting fore

How are NZ's best tech companies increasing their catch?

How are NZ's best tech companies increasing their catch?

Hi-tech start-ups should think small initially

Hi-tech start-ups should think small initially

Size, scale, volume are all things our local technology firms are exhorted to strive for, but it’s the wrong thinking according to an international expert in the field.

Adams an inspiration to tech firms

Adams an inspiration to tech firms

Adams an inspiration to tech firms

We're Hiring - Marketing Consultant

We're Hiring - Marketing Consultant

Education's sales strategy gets a big fail

Education's sales strategy gets a big fail

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