At Concentrate, we’re always exploring what’s new inside HubSpot and every month, there’s a lot. With so many features rolling out, it can be tough to keep track of what really matters for your business. That’s why our team handpicks the most valuable updates and tools that will actually make a difference to your sales, marketing and service performance. No noise, no overwhelm, just the good stuff, curated for busy B2B teams.
Let’s dive into what we’re loving this month.
Here's our highlights from October's HubSpot releases and updates:
This new feature allows you to see how many contacts qualify as you build your list rather than waiting till you've saved the list. No more guesswork or list rebuilds.
*available to all hubs and tiers
More flexible filtering = more accurate targeting, especially in smaller, niche markets like NZ.
*available to all hubs and tiers
*Available to all Marketing Pro+ customers
If you manage multiple market identities (common in NZ B2B), each brand can now have its own AI voice and personality.
*available to all hubs and tiers
Previously in Beta, the Leads object is now a fully supported standard object. This means they have complete CRM functionality such as workflows, reports and integrations meaning leads now fit properly into the flow of your early-interest contact pipeline. Read more about managing leads.
*available to all Sales Hub Pro+ Customers
Image source: HubSpot
Customise lead terminology and visibility to match your sales process. Rename a standard object to fit your vocabulary or disable it entirely if not needed.
*available to all Sales Hub Pro+ Customers
Distribute incoming tickets evenly across your team with round-robin assignment. Ensure balanced workloads and faster response times with automated, fair ticket distribution.
*available to all Service Hub Pro+ customers
Keep your customer success work organised with dedicated task queues. Prioritise activities, assign responsibilities, and track progress across your team, making task management simple and structured.
*available to all Service Hub Pro+ customers
Create dashboards more quickly with intuitive drag-and-drop functionality. Use the new side panel to easily browse and add saved reports or templates directly onto your dashboard.
*available to all hubs and tiers
Quickly find and manage related records with smarter association cards. Improved search, sorting, and scrolling make navigating linked contacts, companies, and deals much easier.
*available to all hubs and tiers
Boost your support efficiency with AI‑powered short answer suggestions. The system recommends concise, relevant replies that can be sent instantly, helping your team respond faster and more accurately.
*available to all HubSpot Pro+ customers
Our quick and practical HubSpot Audit service, based on our HubSpot B2B Accelerators, can help. We'll review your current portal, evaluate your HubSpot setup, and suggest strategies to enhance your sales and marketing performance. Contact your Account Manager or reach out to us for a quick quote.