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Nine growth hacks for kiwi tech companies

Insights from top Kiwi and US firms on driving growth through sales and marketing

Market Measures

We surveyed over 300 Kiwi tech companies to gain a better understanding of their sales and marketing and came up with nine shortcuts to growing revenue, based on our findings.

Take a look at what's inside the report

318 Kiwi tech businesses provided detailed data for the survey. What insights can you get from the Market Measures report?

Do more lead generation

Indirect marketing (e.g. email campaigns, advertising, social media, etc.) is the primary source of sales leads for 36% of companies, compared to 80% in the US.

Up the focus on digital

26% of Kiwi companies identified growing website traffic as one of their two main marketing priorities compared to 54% of US companies.

Employ more sales people

Kiwi high growth companies have 40% more sales people than non-high growth companies, across all company sizes.

Why download the report?

  • Benchmark your marketing and sales spend against your peers

  • Understand what lead generation tactics others use, and what they rate as most effective

  • See what sales and marketing technology is most commonly used

  • Learn what marketing and sales metrics make sense

  • Gain insights from the nine growth hacks we've identified

The Sales and Marketing growth hacks

  • Hack 1 - Hold marketing's feet to the fire

  • Hack 2 - You need to export more

  • Hack 3 - Turn your website into something useful

  • Hack 4 - Do more content marketing, but don't be boring

  • Hack 5 - Use marketing technology, consider HubSpot

  • Hack 6 - Understand your funnel and make it more efficient

  • Hack 7 - Inject more tech into your sales

  • Hack 8 - Hire more sales people

  • Hack 9 - Happy customers are your biggest marketing weapon


About the Author

As the Managing Director of Concentrate, Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles.

His career has been focussed on helping businesses successfully develop, use or commercialise technology based products and services. This includes periods working in the United Kingdom and the USA.

He leads the Market Measures annual survey and analyses the sales and marketing benchmarks for the subsequent report, with insights from numerous New Zealand technology companies, and comparison data from their USA counterparts.

Currently, Owen's focus lies with undertaking major research tasks and analysing data to provide insights and recommendations for Concentrate and its clients.


Owen Scott

Director, Founder and Research Expert at Concentrate

Principal Sponsor

Te Taurapa Tuhono BLACK-1


Our Supporters

New Zealand Technology Industry Association (NZTech)

New Zealand Hi-Tech Trust (Hi-Tech Awards)  |  ChristchurchNZ

New Zealand Software Association (NZSA)  |  Canterbury Tech

Wellington Regional Economic Development Agency  |  Priority1

Auckland Tourism, Events and Economic Development

FinTechNZ  |  Tech Marketers

Download the report now